[2012.11.26]global trends for 20132013全球趋势top10

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1、CassandraTheWorldin2013Globaltrendsfor2013AtoptenforbusinessleadersNov26th2012,11:01 byJ.A.··Cassandraisobviouslynottheonlyforecaster,andsadlyonoccasionthisparticularmodern-daysoothsayerfailstomatchtheinfallibilityofhisclassicalforebear.Isaythisbecausethe Englandcricketteam,despitemydirepr

2、edictionsofdisappointment,hastodayhandsomelydefeatedIndiainMumbai.So,itisinaspiritofhumilitythatIofferthesepredictionsfor2013fromalternative(Iamlothtosayrival)forecasters,ProfessorThomasMalnightoftheIMDbusinessschoolinLausanneandhiscolleagueTraceyKeysofStrategyDynamicsGlobal.  Lookingdownt

3、heirtentrends,Ifindmyselfgeneralinagreement(thoughI'mnotaspessimisticastheyareinnumber7,andwehavetobearinmindthatalotofwhattheysayismorerelevanttotheyearswellbeyond2013).Andquitewhattheymeanbythe"ownerlesseconomy"innumber2isabitofamystery…Still,wellworthpondering,andwellworthlookingatthe G

4、lobaltrendswebsite.Meanwhile,hereistheirpottedversion:  Thegreatpowershift10trendsbusinessleadersneedtowatchin2013 ThomasW.MalnightandTraceyS.KeysThegreatglobalredistributionofeconomicandsocialpowerwillcontinueoverthenext12months.Powerwillflowawayfromtraditionalinstitutionsthathavefailedto

5、deliverprogress–especiallygovernmentsandbanks.Itwillflowtowardscommunitiesandindividuals,andalsotobusinesseswhoseleadersunderstandandactonthebigtrendsshapingourfuture.Thisfuturelooksuncertainandunstable.HurricaneSandywasadeadlyreminderofshiftingclimatepatterns,emphasizingtheneedfornewwayst

6、omanagetheworld’sresourcesandenvironment.Therearegrowinglevelsofsocialunrestoverrisinginequality,austerity,unemployment,politicalineptitude,institutionalfailureandmore.Andcompanieswillcontinuetofailbecausetheymisreadthefuture-likeKodak,whichinventedthedigitalcamerabutfiledforbankruptcyafte

7、rfocusingonitscorefilmbusinessinstead. InournewGlobalTrendsReportfor2013,wehighlight10trendsthatbusinessleadersneedtofocusontoday.Theseare:1.Socialeverything: NewgenerationsandtheirdigitalworldsteppingforwardSocialtechnologiesarenowacentralpartofeverydaylifean