苏州日居屋日式饮店关于自主创业的营销策划

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1、2010.10.20苏州日居屋日式饮店关于自主创业的营销策划苏州“日居屋”日式饮店关于自主创业的营销策划所在单位名称：苏州工业职业技术学院项目负责人：许玉丹项目成员：许玉丹孙欢高思洋联系人：许玉丹电话：15151509715电子邮件：458170255@qq.com申报日期：2010年10月20日officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincity

2、andMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished672010.10.20苏州日居屋日式饮店关于自主创业的营销策划目录1、项目背景：··········································

3、31.1宏观环境分析····················································31.2微观环境分析····················································42、项目内容：·······································62.1“日居屋”简介····················································62.2“日居屋”的特色和创新之处···········

4、·····························102.3经营管理，服务品牌··············································113、战略策划·······································133.1公司的使命，战略目标············································133.2SWOT分析·······················································1

5、5officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictrans

6、portservicesisnotyetestablished672010.10.20苏州日居屋日式饮店关于自主创业的营销策划4、管理体系：······································184.1组织架构·······················································184.2职能分工·······················································194.3工作流程设计···············

7、····································254.4管理章程·······················································264.5培训考核·······················································274.6企业文化建设···················································295、投资分析：···························

8、···········306、市场营销·······································376.1目标市场营销···················································37officiallyestablishedonJuly1,2013,Yibincity,