日居屋创业策划书.doc

《日居屋创业策划书.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、“日居屋”饮店创业计划书目录1、执行摘要··········································12、公司介绍··········································12.1“日居屋”简介···················································12.2特色和创新之处··················································52.3服务理念····································

2、····················63、市场分析···········································63.1“日居屋”SWOT分析···············································93.2目标市场定位···················································124、营销策略·········································144.1产品品牌策略·························

3、··························1457“日居屋”饮店创业计划书4.2宣传策略······················································144.3价格策略·······················································154.4促销策略·······················································164.5营业推广······································

4、·················194.6公共关系·······················································205、公司战略与管理···································215.1公司战略目标···················································215.2组织架构·······················································225.3职能分工················

5、·······································235.4工作流程设计···················································2957“日居屋”饮店创业计划书5.5管理章程·······················································305.6培训考核·······················································315.7企业文化建设························

6、···························336、财务分析··········································347、风险分析··········································41附录················································42调查问卷···························································42饮店消费者调查报告·······················

7、··························441、执行摘要“日居屋”是以特色创新为主的店，店内以日本茶艺作为主体，辅以“DIY设计”、“特色日式厢房”等内容，顾客可以在店内享受不同于常的感觉，独特的日式风格可以给顾客提供一个优雅安静的品尝、商谈环境57“日居屋”饮店创业计划书日居屋，它开创了一个消费者需求中心由产品转向服务，再由服务转向体验的时代，标准的服务加上高质量的顾客体验为日居屋带来竞争力，成功地创立了一种以创造“日居屋体验”为特点的“饮品宗教”，也正是这种顾客的体验，日居屋向目标消费者传递着其核心的文化价值诉求，日居屋用体验经管模式

8、将自己的价值观和品牌文化延伸开来。日居屋致力于提供最优质的饮品和服务，营造独特的“日居屋体验”，让日居屋饮店