《writing for the web》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、WritingforthewebElaine Meyer Internet Librarian www.mcls.orgOctober 27, 2015 uxlibrarian@gmail.comMonterey, California www.uxlibrarian.comSouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadHowdopeoplereadonline?They don’t! Instead, they: •skim, scan and select •brow
2、se before diving in •take quick liFle glances and occasional very brief stops •read a liFle at a Hme, mostly in short bursts •grab what they need and get onto their goal. SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadLessismoreLess content •is easier to manage
3、•is more user‐friendly •costs less to create SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadPlanningyourwebcontentWeb content is useless unless it supports: 1. A key business objecHve such as: •Promotes events & training classes •Encourages ciHzens to become pat
4、rons 2. Users in compleHng a task •Search catalog for an item •Find a study room •Library hours/direcHons •How long can I keep my book? SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadQuestionsbeforewritingBefore you write anything, ask yourself: •Why am I creaH
5、ng this page? •Who am I talking to? •What is my main message? •Does the user need it? •What do I want the user to do a]er reading it?Every page must have a clear purpose! SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadContentaccessibilityContent is truly acc
6、essible only if it can be used by people with disabiliHes. Patrons with disabiliHes must be able to use everything: •Links •BuFons •Form controls •Images •EtcSouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadUsedescriptivelinktextNot descrip5ve: To complete the on
7、line Reserve Form, click here. Descrip5ve: Complete the online Reserve Form. Never use “Click here” to describe a link •“Click here” is not descripHve for screen readers •Links are given extra weight by search engine spiders, so avoid “Click here”. SouthChinaNormalUniversit
