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1、FORIMMEDIATERELEASECONTENTRICH:WRITINGYOURWAYTOWEALTHONTHEWEBByJonWuebbenNewBookDiscussesSearchEngineOptimized(SEO)CopywritingGuidelinesforGrowingOnlineSalesandWebsiteRankingsFALLBROOK,Ca–March15,2008—EncorePublishingannouncedtodaytheupcomingpublicationof"ContentRich:
2、WritingYourWaytoWealthontheWeb".Thebook,writtenbyveteranonlinecopywriterJonWuebben,isthedefinitiveguidetogrowinganonlinepresence,acquiringnewcustomersandsellingmoreproductsandservicesthroughthepowerofsearchengineoptimized(SEO)copywriting.ThebookwillbereleasedonJune20,
3、2008.Accordingtothebook,mostbusinessesaren’tleveragingallthevarioustypesofonlinecopytotakeadvantageofeverysellingandrelationshipbuildingopportunitywithpotentialcustomers.Byfocusingonbuildingqualitycontentthatconnectswithprospectsandfollowingthesimplerulesofsearchengin
4、eoptimization,businesseslargeandsmallcangeneratenewsaleswithouthavingtospendalotonadvertisingormarketing."Iwantedtowriteabookthatcoveredeveryareaofonlinewriting,"saidWuebben,"InoticedthatpreviousbooksonthetopiccoveredonlytheSEOaspectsoronlythemethodsofwritinggoodsales
5、copy,butnotbothareasindepth.Otherbookscoveredwebusabilityindetail,butincludednothingabouthowcontentcanhelpyoursiterankwell.Inaddition,nootherbookdiscussedallthevarioustypesofwebwriting-website,articles,blog,PPCads,pressreleases,newsletters,podcastandvideoscripts.Looki
6、ngattheentireonlinecontentuniverseiscriticalIthink.Finally,Iwantedtodiscussimportanttopicsregardingthefutureofonlinecontent."Theauthorintroducesthe"ContentRichQuotient"(CRQ),ameasurementtoolthathelpscompaniesdeterminewheretheyareonthepathoftheironlinecopywritingevolut
7、ionandhowcurrenttheyarewithwhat'shappeninginsearchmarketingandSEOcopywriting.TheCRQismadeupoffourkeyareas.Thefirstisthe“ContentBreadthFactor”whichexaminesthetypesofwebcontentutilizedandhowqualitativetheyareintermsofuserbenefitandSEOfactors.Nextis“SocialMediaOptimizati
8、on(SMO)/SearchEngineOptimization(SEO)Balance”whichshowstheimportanceofmakingcontentchangestooptimizeasitesothatitismoreeasil
