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1、WritingforthewebElaine Meyer Internet Librarian www.mcls.orgOctober 27, 2015 uxlibrarian@gmail.comMonterey, California www.uxlibrarian.comSouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadHowdopeoplereadonline?They don’t! Instead, they: •skim, scan
2、and select •browse before diving in •take quick liFle glances and occasional very brief stops •read a liFle at a Hme, mostly in short bursts •grab what they need and get onto their goal. SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadLessismoreLe
3、ss content •is easier to manage •is more user‐friendly •costs less to create SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadPlanningyourwebcontentWeb content is useless unless it supports: 1. A key business objecHve such as: •Promotes events & tr
4、aining classes •Encourages ciHzens to become patrons 2. Users in compleHng a task •Search catalog for an item •Find a study room •Library hours/direcHons •How long can I keep my book? SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadQuestionsbefore
5、writingBefore you write anything, ask yourself: •Why am I creaHng this page? •Who am I talking to? •What is my main message? •Does the user need it? •What do I want the user to do a]er reading it?Every page must have a clear purpose! SouthChinaNormalUni
6、versity(202.116.41.69)-2016/1/26DownloadContentaccessibilityContent is truly accessible only if it can be used by people with disabiliHes. Patrons with disabiliHes must be able to use everything: •Links •BuFons •Form controls •Images •EtcSouthChinaNormalUni
7、versity(202.116.41.69)-2016/1/26DownloadUsedescriptivelinktextNot descrip5ve: To complete the online Reserve Form, click here. Descrip5ve: Complete the online Reserve Form. Never use “Click here” to describe a link •“Click here” is not descripHve for screen
8、readers •Links are given extra weight by search engine spiders, so avoid “Click here”. SouthChinaNormalUniversity(202.116.41.69)-2016/1/26DownloadHumanreadableURLsNot descrip5ve: hFp://www.mich
