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1、汽车销售行业核心竞争力分析——以北京世纪京誉汽车公司为例摘要随着我国经济的不断发展，经过近五十年的发展，我国汽车行业取得了世界瞩目的成绩。但是，不论从建设规模、企业的营销手段还是内部管理等反面，都通国外优秀的企业存在较大差距，核心竞争力不能凸显，从而在国际市场上不能占据应有的一席之地，这也成为越来越多国内专家和学者重点关注的问题。本文首先介绍了选题背景与选题意义，其次就相关概念和文献综述进行了介绍，第三部分以北京世纪京誉汽车公司为例，介绍了在加入WTO以来，北京世纪京誉汽车公司核心竞争力体系构建的现状，第四
2、部分针对出现的问题，最后根据出现的问题提出了北京世纪京誉汽车公司如何在加入WTO后提示自己的核心竞争力的措施和建议。关键词：汽车行业；核心竞争力；提升；措施officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictrans
3、portenterprises,thecompanyconsistsofoneortwo,thirdDivision.IntegrationofpublictransportservicesisnotyetestablishedABSTRACTWiththedevelopmentofChina'seconomy,afternearlyfiftyyearsofdevelopment,China'sautomobileindustrymaderemarkableachievementsintheworld.Ho
4、wever,nomatterfromthescaleofconstruction,theenterprisemarketingandinternalmanagementarenegative,excellentforeignenterprisesthereisabiggapbetweenthecorecompetitivenesscannothighlight,soasnottooccupyaspaceforoneperson,shouldbeintheinternationalmarket,ithasal
5、sobecomemoreandmoredomesticexpertsandscholarspaymoreattentiontotheproblem.Thispaperfirstintroducesthebackgroundandsignificanceofthetopic,andthenintroducestherelatedconceptsandliteraturereview,thethirdparttoBeijingcenturyJingYuautomobilecompanyasanexample,i
6、ntroducesthecurrentsituationsincejoiningtheWTO,constructionofBeijingcenturyJingYuautomobilecompanycorecompetitivenesssystem,thefourthpartoftheproblem,accordingtothetheproblemandputsforwardsomemeasuresandsuggestionsofBeijingCenturyBeijingYuautomobilecompany
7、howtoprompttheircorecompetitivenessafterjoiningtheWTO.Keywords：Automobileindustry;corecompetence;improvementmeasures;officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedo
8、nlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished目录一、前言1（一）选题背景1（二）选题意义1（三）研究内容2二、文献综述2（一）国外综述2（二）国内综述2三
