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1、密级公开级分类号G206.3专业硕士学位论文网络直播的传播伦理研究苏倩指导教师于孟晨编审李勇鸿申请学位类别新闻与传播硕士2018年5月10日伦理问题进行反思：受众误导，价值错位；社会角色认知错位；对现实社会的认知偏差；解构良好道德观；滋生意见领袖，舆论场失控；性别角色隐匿造成他人误解。针对网络直播所存在的伦理问题从多个角度探析其成因，最终从有关部门、法律、社会组织、直播行业、平台、主播、受众等多方位提出可行措施以改善伦理失范现象，净化媒体不良环境，为网络直播的发展创造良好的道德环境，更好地引导媒体传
2、播，规范运作。关键词：网络直播；传播；伦理；伦理失范analyzesthenegativeaspectsofwebcastandillustratestheethicalproblemsthatexistinnetworkbroadcasting,suchasthephenomenonofviolencedisintegratingtraditionalculturesystem,thevalueorientationimbalanceofboringeconomy;theexcessivecons
3、umptionofprivacy,theinfringementofrightsandinterestsofothers,theinformationfrauddeconstructingmediacredibility,thedownplaysocialresponsibility,thespeechanomiethreatsocialorderconstruction,thecompetitionforqualitycontentraisesintellectualpropertyrights,
4、thecopyrightandotherrisks.Thisthesisalsorethinkstheethicalproblemsofnetworkbroadcasting:themisleadingaudienceandthemisplacedvalue;thecognitivedislocationsofsocialroles;thecognitivedeviationoftherealsociety;deconstructivegoodmorals;breedingopinionleader
5、s,thepublicopinionfieldisoutofcontrol;thehidingofgenderrolecausesothers’misunderstanding.Throughanalyzingtheethicalproblemsamongthelivebroadcastingfrommultipleperspectives,feasiblemeasurescanbeputforwardfromtherelevantdepartments,laws,socialorganizatio
6、ns,broadcastindustry,platformsaswellasthehostfinally,whichcanimprovetheethicalanomiephenomenon,purifythemediaenvironment,andcreateagoodmoralenvironmentforthedevelopmentofnetworkbroadcasting,guidethemediatocommunicatebetterandoperateitnormally.KeyWords:
7、networkbroadcast;Transmission;Ethics;Ethicalanomie目录1绪论.................................................................................................................................................11.1课题研究背景..........................................
8、.............................................................................11.1.1网络直播爆红.............................................................................................................11.1.2网络直播乱象丛生........................
