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1、【标题】浅析广告英语的修辞特色【作者】万海燕【关键词】英语广告；音韵修辞；词义修辞；结构修辞【指导老师】张海霞伍海英【专业】英语【正文】Ⅰ.IntroductionNowadays,peopleliveinasocietythatiscoveredwithvarietiesofadvertisements.AllkindsofEnglishadvertisementsareshowntousthroughnewspapers,magazines,radio,televisionandsoon.Theword “advertis
2、e”derivesfromLatinword:advertere,whichreferstoameansofcallingpeople’sattentiontosomethingandinducepeopletoacertaindirection.Atpresent,althoughadvertisingexplanationsfromdifferentcountries’scholarsaredifferentintheliteral,theyarelargelyidenticalbutwithminordifference
3、s.Englishadvertisement,asakindofapplicationlanguage,hasbeenapartfromthenormalEnglishandhasdevelopedtoasubstandardspeciallanguagebecauseofitsspecialuse.Inordertomaketheadvertisementsmoreattractive,thedesignersoftencreatetheiradvertisementsbyusingrhetoric,whichmakesth
4、eadvertisementmorevividandattractive.ArtisticeffectproducedbyusingrhetoricinEnglishadvertisementsgivespeopleenjoymentofbeauty,whichmakescustomersacceptgoodsinformationinthedelightatmosphere;atthesametime,advertisementsachievetheircommercialpurposes.Thewholethesisisc
5、oncernedaboutrhetoricaldevicesinEnglishadvertisements,buttherearesomanykindsofrhetoricaldevicesinEnglishadvertisements.Thus,thispaperconcernssomecommonrhetoricaldevicesthroughthreeparts.ThefirstpartconcernsphonologicalrhetoricaldevicesofEnglishadvertisementssuchasrh
6、ymeandonomatopoeia.ThesecondpartillustratesrhetoricaldevicesofEnglishadvertisementsfromvocabulary,includingsimile,metaphor,pun,personificationandhyperbole.ThethirdpartpresentssyntacticalrhetoricaldevicesinEnglishadvertisement,suchasrepetition,parallelismandantithesi
7、s.Ⅱ.PhonologicalRhetoricalDevices Phonologicalrhetoricaldevicesaretherhetoricwhichiscreatedbyusingthewordsofphoneticfeaturesandmainlyincludeonomatopoeia,alliterationandconsonance.PhonologicalcharminEnglishadvertisementsmakespeopleobtainanabundanceofaestheticenjoymen
8、t.ThispartpresentstherhetoricofrhymeandonomatopoeiainEnglishadvertisementsandsetsexamplesinEnglishadvertisementsforrhetoric.A.RhymeRhymeis
