蜂花护发素的市场营销分析

《蜂花护发素的市场营销分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、蜂花，你的不二选择！公司：上海华银日用品有限公司小组成员：41目录1．经营综合概述··················································52.简介··························································62.1公司简介·················································62.2产品简介···········································72.3目标客户····················

2、····························72.4销售网络系统··············································72.5质量管理体系·············································8412.6人才队伍··············································93.营销环境分析··················································93.1商业环境分析··························

3、····················93.1.1社会因素········································93.1.2文化因素········································103.1.3技术和研发因素·····································12413.1.4个人因素········································123.1.5信息技术环境因素·····································133.2市场分析·····

4、···········································143.2.1竞争市场定义·········································143.2.2市场规模和产品前景····································143.2.3市场特点·····································153.2.4目标市场··············································15413.3竞争者分析························

5、·························174.SWOT分析·····················································194.1局限和调整··············································194.1.1产品质量高：产品开发技术先进·························194.1.2市场认可度高：价格亲民，为市场所接受·······················194.1.3产品库存齐全·······································

6、·····194.2市场开发经验雄厚·································204.2.1weaknesses·································20414.2.2opportunities···························204.2.3threats·································204.3SWOT总结·································214.营销策略评估·······································

7、·215.1目标市场选择、定位和营销组合选项····························225.2市场定位·····································225.3市场细分·································225.4营销战略·································225.5首选策略·································24415.6市场份额···························