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ID:16878257
大小:3.27 MB
页数:616页
时间:2018-08-25
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1、外贸英语函电主编王丽UnitOneIntroductiontoBusiness LettersUnitTwoEstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitTenPlacingRepeatOrdersUnitElevenTermsofPayment下
2、一页外贸英语函电UnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitNineteenReplacingMerchandiseUnitTwentyProcessing&AssemblingTradeUnitTwenty-oneCompensation
3、Trade上一页主编王丽FunctionsofBusinessLettersUnitOneIntroductiontoBusiness Letters(商务信函概论)toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.Crit
4、eriaforBusinessLettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinesslett
5、erwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.UnitOneIntroductiontoBusiness Letters(商务信函概论)CriteriaforBusinessLettersC.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurletterssho
6、uldincludeallthenecessaryinformationanddata.E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.UnitOneIntroductiontoBusiness Letters(商务信函概论)TheGeneralProceduresforBusinessLetterWriting:1.Determineou
7、rpurposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntroductiontoBusiness Letters(商务信函概论)ElementsofBusinessLettersand
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