茉莉花茶网络营销与策划

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1、***花香茉莉茶满榕城——茉莉花茶网络营销参赛主题：网络营销与策划主题赛参加团队：**大学福如东海团队指导老师：**团队成员：********39**目录一、项目简介1.选题背景····························································32.茉莉花茶网络营销分析···············································42.1茉莉花茶网络营销分析市场SWOT································52.2网络营销的优势····················

2、····························52.3网络营销的劣势················································6二、我国茉莉花茶市场分析1.茉莉花茶行业分析···················································62.现阶段茉莉花茶市场形势·············································73.茉莉花茶市场容量需求··············································84.未来市场预测及投资分

3、析·············································9三、**市茉莉花茶企业营销现状及问题分析1.**市茉莉花茶产业的优势··········································102.**市茉莉花茶企业营销存在的问题·································103.**市茉莉花茶营销对策··············································11四、茉莉花茶项目营销方案1.**闽蜜香公司简介······························

4、···················132.茉莉花茶市场STP39**分析··············································141.茉莉花茶市场4C分析···············································18五、茉莉花茶项目的网络推广策略1.总体策略······························································212.策略诠释······················································

5、········213.品牌文化策略·························································224.网络营销实施·························································23六、财务分析1.股本结构······························································282.资金来源与运用·······················································283.财务报表

6、·····························································294.投资回报·····························································305.潜力分析·····························································30七、项目风险与控制1.政策风险与对策·······················································312.市场风险与对策·······

7、················································323.经营风险与对策·······················································3239**附录一：茉莉花茶项目消费者问卷调查·································33附录二：茉莉花茶消费者年龄结构图·····································36附录三：茉莉花消费者常饮用的花茶产区结构图