修辞学在英语广告中的应用分析

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1、Contents1Introduction┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄P12AdvertisingandRhetoric┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P2133AfewcommonlyrhetoricintheEnglishadvertisements┈┈┈┈┈┈┈┈P33.1Puns┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P33.2Neologism┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P43.2.1Misspelling┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P43.2.2Coina

2、ge┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P43.2.3Blending┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P43.3FigureofSpeech┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P53.3.1Simile┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P53.3.2Metaphor┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P53.3.3Metonymy┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P63.4Hyperbole┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P63.5Rhy

3、mes┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P73.5.1Alliteration┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P73.5.2Rhyme┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P73.6Personification┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P83.7Repetition┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P83.8Parody┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P84Conclusion┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P9Bib

4、liography┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P11Notes┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈P1213AnalysiscommonlyusedrhetoricapplicationsinEnglishadvertisementsAbstract：Advertisingarebecomingmoreandpopularinourdailylife,andwiththedevelopmentofculturalexchange,theEnglishadvertisementshaveincreasingly

5、infiltratedinourlife.Withthedeepeningofeconomicinternationalization,advertisingassalesstimulus,playsacrucialroleindeliveringinformation.Thepragmaticapplicationofrhetoricinadvertisingisafrequentlyusedstrategy.InadvertisingEnglish,rhetoricalskillsareoccupyingtheextremelyimportantplac

6、esandwiththeseskills,advertisementbecomesricherthaneverinitsexpressionandmuchmorepersuasive.Fromafairlywiderangeoftypicaladvertisementdata,wehavemadeanattempttoanalyzethedeliberateapplicationofseveralrhetoricalfiguresinsomeadvertisements,andtheeffectgeneratedfromthisapplication.Key

7、words：rhetoric;advertising;rhetoricandEnglishadvertising;application;strategies1IntroductionAdvertisingisasystematiceffecttoinfluencepeople’sopinions,towinthemovertoacertainviewofside.Itisnotnecessarilyconcernedwithwhatistrueorfalse,goodorbad.Advertisementproducerssimplywantpeoplet

8、obelievethemessagesbeingse