从目的论角度分析服装品牌名称翻译

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1、摘要服装行业一直是我国非常重要的产业，我国是世界最大的服装生产加工大国。随着经济全球化的不断深入与发展，我国服装产品越来越多的进入了国际市场，也面临着激烈的竞争与挑战。为提高我国服装品牌名称的翻译质量，使国内各服装企业走向世界，在国际市场上成功树立自己的品牌，本文依据翻译目的论的基本原则结合品牌名称翻译中需考虑的因素，试探讨国内服装品牌名称的翻译案例，并与国际知名服装品牌进行对比分析，最后提出了提高翻译质量的一些建议与方法。关键词：服装；品牌名称翻译；目的论中国最大的论文知识平台www.lwxiezuo.comABST

2、RACTClothingindustryisanimportantpartofChineseindustriesandChinaisthebiggestproducerandprocesserofclothingintheworld.Withthedevelopmentofeconomicglobalization,moreandmoreChineseclothingproductshaveenteredintotheinternationalmarket,facingintensifiedcompetitionand

3、challenges.Inordertoimprovethetranslationqualityofourclothing’sbrandnames,tohelpdomesticclothingenterprisesreachouttotheworldandsetuptheirownbrandnamesintheinternationalmarketsuccessfully,undertheguidanceofSkopostheorieanditsbasicrules,thispapertriestoanalyzesom

4、eselectedcasesofdomesticclothing’sBNTandcomparewithsomeselectedcasesoffamousinternationalclothing’sbrandnames.Finally,thispaperconcludessomesuggestionsandmethodstoimprovethetranslationquality.Keywords：clothing;brandnametranslation;skopostheorie中国最大的论文知识平台www.lwx

5、iezuo.comContents1．Introduction12.SkopostheorieandachievementsandcurrentsituationofBNT22.1DevelopmentandbasicrulesofSkopostheorie22.1.1Backgroundanddevelopment22.1.2Basicrules32.2PreviousresearchofBNT43.ThefactorstobeconsideredinBNT63.1Culturefactors63.2Consumer

6、psychology63.3Commercialfactors73.4Legalfactors73.5Globalizationbackground84.Comparativeanalysisofcasesofclothing’sBNTwiththeguidanceofSkopostheorie94.1Comparativeanalysisofinternationalanddomesticclothing’sBNT94.1.1Analysisoffamousinternationalclothing’sbrandna

7、mes94.1.1.1Analysiswithinthecategoriesofproductattributes94.1.1.2Analysiswithinthecategoriesofconsumers114.1.2Analysisoffamousdomesticclothing’sBNT134.1.2.1Analysiswithinthecategoriesofproductattributes134.1.2.2Analysiswithinthecategoriesofconsumers154.1.3Compar

8、isonoftheirsimilarities,differencesandgaps184.2Comparativeanalysisofdomesticclothing’sBNTindifferentperiods194.2.1TheperiodafteropeningupbeforeChina’senteringtheWTO19