hnd 人力资源管理 hrm 09new

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1、IntroductionMasterKongisthelargestbrandinchina.Itfamousbytheinstantnoodles.Chinaisafast-growingmarketforinstantnoodles.Themarketisfocusingonhigher-endproducts,generallycostingmorethan1RMB.Thetopthreebrandsinthiscategorydominatemorethan85%ofthemarket;forthelowerend,thosecostinglessthan1RMB,t

2、heleadingfivebrandsholdabout60%ofthemarketshare.ThemasterkongownedbytheTaiwaneseandmanagedwithaJapanesestrategicalliancepartnerSanyoFood,thethird-largestplayerintheJapanesemarket.MasterKongisthelargestbrand,withabusinessscopeextendingtobeverages(RTD)andbakeries.Nowday,everyone'slifearemoref

3、aster.Sothemasterkong'sinstantnoodlescangrowningfast.ThisrepotistoinvestigatewhatleadstoMasterkongmarketingstrategyinChina,andhowtokeepitinthefullwiththecompetitors’society,andMasterkong'sdistributionstrategyinChina.Brief2.1Topic:SurveyreportaboutthepromotionstrategyofMasterkonginChinamarke

4、t2.2ObjectivesofthisinvestigationThemainpurposeofthisreportisanalysisofthepromotionofMasterKong'sstrengthsandweaknesses,butfocusontheadvantages.WithMasterKong’spromotion,lettheothercompaniesknowthatadvertisementcanhelpcompaniesdevelopandexpandmarketshare.TheotherpurposeisbyanalyzingMasterKo

5、ng’spromotioncanlettheirbrandvalueimprove.andthentheycanamendmistakes.2.3StatementofissuestobeinMasterKongSomeissuesIneedtoinvestigatefirstaretheadvertising.MasterKongtakesmuchmoneyinadvertising,Theiradvertisingisoftenappearindinnertime.Peopleintheadvertisementwillshowveryenjoyablefortheirn

6、oodles.AndMasterKongoftenfindtheyoungpeopletoplaytheroleintheiradvertisement.Becausethetargetcustomeraremostbeyouth.Anotherwayistobillboardsadvertising.MasterKongcouldtakethebillboardinbusstopneartheuniversity.Undergraduatearethemaincustomerstobuyinstantnoodles.Discountisalsoamarketingtool.

7、 Company'ssuccessfullyadvertisingandtoparticipateinvariousactivitiescanhelpcompanybuildagoodbrandingimage.MasterKongbuildbrandinChinacanhelpthemtopromotetheircompetitiveness.Becomeastrongbrandinchinamarket. 2.4ReasonsforthechoiceofissueThereasonswhyIchoo