【英语论文】荧幕上的咖啡文化传播：美国电影中的星巴克(英文)

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1、毕业论文题目：荧幕上的咖啡文化传播：美国电影中的星巴克系别：英语学院国际新闻与传播系专业：新闻学姓名：攻读学位：学士导师：34CommunicatingCoffeeCulturethroughtheBigScreen：StarbucksinAmericanMoviesByZHANGXiaochenAPaperPresentedtoTheDepartmentofInternationalJournalismandCommunicationTheSchoolofEnglishandInternationalStudiesBeijingForeignStudiesUniversit

2、yInPartialFulfillmentofTheRequirementsfortheDegreeofBachelorofArtsSupervisedbyProfessorFUMeirongMay201034AcknowledgementsIwouldliketothankthefollowingpersonsfortheirhelpandsupportduringmyresearchandwritingofthethesis.Firstofall,IwanttothankProfessorFuMeirong,mythesisadvisor.Shehastalkedwith

3、meseveraltimesduringthewholethesis-writingprocess,discussingmyresearchideasandapproachesandgivingmeadviceonhowtoconducttheresearchandpresentitonpaper.Secondly,IwanttothankthefacultyoftheSchoolofEnglishandInternationalStudies,underwhosecareIhavestudiedandlivedfouryearsduringmyuniversitylife.

4、Finally,Iwouldliketothankmyparentsfortheirconsistentsupportandhelpformystudies.Especiallymymother,whotookmeonatripthattriggeredmyinitialthoughtsonthisthesis.34AbstractCoffeeculturechangesindifferentcontextsandphases.Americancoffeeculture,representednowprimarilybythepopularStarbucksphenomeno

5、n,hasbeendramaticallyreshapedovertheyears.Ontheonehand,popularmedia,moviesinparticular,haveagreatinfluenceintransmittingculturalmessages.Ontheother,productplacementhaslongbeenoneofStarbucks’mostsuccessfulbrandpromotiontools.Thus,moviesarethebestmediumtostudy.Inthemeantime,theaudiences’ideol

6、ogiesandbehaviorpatternsareinalargepartinfluencedbythestereotypedimagesinadvertisements.ThereforeitisimportantandnecessarytostudythecoffeeimagesportrayedbyStarbucksandthecoffeecultureitstrivestocreate.ThisthesisexaminestheimagesofStarbuckscoffeeinAmericanmovies.TheportraitofStarbuckscoffeei

7、npopularmoviesnotonlyservesasapromotionalmeans,butalsoasawayofcommunicatingcoffeeculturethroughthebigscreen.ContentanalysisandsemioticapproachareemployedtoexaminethecoffeeculturecommunicatedthroughAmericanmovies.AsampleofsevenAmericanmoviesfrom1998to2008