星巴克咖啡英文介绍.doc

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1、STARBUCKSCOFFEEHistory1970'sThefirstStarbucksopens.ThenamecomesfromHermanMelville’sMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworld’sfinestcoffeestothecold,thirstypeopleofSeattle.1980'sHowardSchultzjoinsStarb

2、ucksin1982.WhileonabusinesstripinItaly,hevisitsMilan’sfamousespressobars.Impressedwiththeirpopularityandculture,heseestheirpotentialinSeattle.He’sright–aftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.1990'sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firstt

3、otherestoftheUnitedStates,thenfurtherafield.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucksbecomesapubliclytradedcompany.2000'sTheStarbucksphenomenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.Inadditiontoour

4、excellentcoffeesandespressodrinks,peoplenowenjoyTazo®teaandFrappuccino®iceblendedbeverages.ProductsCaffèMocha摩卡CaramelMacchiato焦糖玛奇朵CaffèAmericano美式CaffèLatte拿铁Cappuccino卡布奇诺espresso特浓咖啡CaramelCoffeeJelly焦糖吉利VanillaFrappuccino香草星冰乐coffeeFrappuccino咖啡星冰乐mochaFrappuccino摩卡星冰乐Frappuccino

5、®BlendedTea芒果茶星冰乐Decaf脱因咖啡non-fat脱脂牛奶 frappuccino冰飲/冰咖啡Coffeefrappuccino星巴克的冰咖啡thatcalledicelatte!!冰砂iscalledfrappuccinotheymakemistake!howmuchdidupay?frappuccinoarenormallymoreexpensivethenicelatte.youcanalwaystellthemtheygetyouwrongdrinkandtheywillmakeyouanewonemarketingstrategyTota

6、keaflexibleinvestmentandcooperationmodebasedondifferentmarketconditionsaroundtheworld.AccordingtotheproportionofthesharesheldbyStarbucksheadquartersofStarbucksaroundtheworldtosee,themodeofcooperationofStarbucksaroundtheworldfourcases.Thebenefitsofdoingso"itcanborrowsomeoneelse'spowert

7、ohelpitdoalotandthesametimetogether."inordertodirectbusiness-based”Thereasonwhytotakeadirectway:behindthebrandisinthebusiness,Starbucksstringentrequirementsofthecompany'sphilosophyoftheirownbusinessidentity,brandrecognition,emphasizingtheaction,discipline,consistencyofqualityOurshopis

8、thebe