星巴克logo英文介绍.ppt

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1、STARBUCKSCOFFEStarbuckswasfoundedin1971intheUnitedStatesItsnamecomesfromanovelThewhitewhale首先说说店名吧，星巴克(Starbucks)1971年创立于美国。而它的命名来自小说《白鯨记》其中有位大副就叫Starbuck他很酷也很愛喝咖啡這個名字讓人联想到海上冒險故事Starbuckslogoisfullofmystery,firsttimeonMarch29,itis1971years.1971-1987我后来找到了一幅16世纪木雕（版画）图案纹样是斯堪的纳维亚的双尾海妖I founda16thcentu

2、rypaintingSowhat’sit？And it has beenhaving two opinions但是在我翻阅无数书籍终于在一篇重要文章HowtheStarbucksSirenBecameLessNaughty找到了关于塞壬（Sirens）的解释。它是指半兽半女人的妖怪包括半鱼半女人和鸟人而半鱼半女人的才被称为Mermaid.也就是常说的美人鱼我们姑且就认为星巴克的标志.是人鱼（Mermaid）吧1987-1992OnlySTARBUCKSthewordmarkwasregisteredon（注册）November18,1986.1992-2011Thisistheversiono

3、fthegreatestadvances.2011-nowNow,Seattle,Pike'sPlace,Market,Starbucks,retaintheoriginalversionofthelogo.TheChangeOfStarbucksLogoStarbuckstargetopen25000storesintheworld,likeMcDonald'sCappuccino卡布奇诺CaramelMacchiato焦糖玛奇朵经典咖啡系列classicscoffeeseriesCaffèAmericano美式咖啡CaffèLatte拿铁CaramelMacchiato焦糖玛奇朵摩卡咖啡m

4、ochacoffee冷饮系列coolerseries拿铁咖啡coffeelatte美式咖啡CaféAmericanoEarlGreyBrewedTea伯爵红茶CalmBrewedTea提神茶拿铁ChaiTeaLatte香草拿铁VanillaRooibosTeaLatte焦糖咖啡星冰乐caramelfrappuccino可可碎片星冰乐doublechocolatychipfrappuccino星冰乐frappuccinoBlueberryScone蓝莓烤饼ChocolateCrèmeWhoopiePie巧克力冰派Spinach&FetaBreakfastWrap菠菜奶酪早餐包EggSaladSa

5、ndwich鸡蛋沙拉三文治Morethan12,000storesinover50countriesMainlylieinNorthAmerica,LatinAmerica,MiddleEastandthePacificRegion.Inthefuture:1.Asalways,goodservice.2.CompetewithNestletoexpandmarketshareinEurope.WeareatyourserviceThankyou