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1、Name:LiCunLong(李存龙)Speciality：Department：Chemistryandchemicalengineering（化学化工）Hometown:1、Doyoulikedrinkingcoffee？2、HaveyoueverbeentoStarbuckstodrinkacupofcoffee?3、DoyouknowthehistoryofStarbucks?4、DoyouknowwhatproductsaresoldinStarbucksexceptcoffee？historyproduct
2、smarketingTheHistoryofStarbucksThestoryofStarbuckscoffeehistorybeginsinSeattlein1971,whenthreefriendswithapassionforfreshcoffee,JerryBaldwin,ZevSiegelandGordonBowker,openedasmallshopandbegansellingfresh-roasted,gourmet(精致的)coffeebeansandbrewingandroastingaccesso
3、ries（附属物）.In1987StarbuckswasupforsaleandHowardSchultz，whoownedacoffeeshopnamedILGiornale,raisedthe$3.8milliontoamalgamate(合并)Starbuckswithhisowncoffeeshop.Starbucksistheworld’sfirstspecialtycoffeeretailer,ithasmorethan16,850coffeeshopsinover40countriesandregions
4、,andhasgrowntobea“Greengiant”fromalittlesea-maid(小美人鱼).Productshotcoldcoffeedrinks焦糖玛奇朵CaramelMacchiato浓缩咖啡Espresso(SoloEspresso&DuppioEspresso)StarbucksFrappuccinoseries焦糖咖啡星冰乐CaramelCoffeeFrappuccino摩卡星冰乐MochaFrappuccinodeliciouspastriesfreshfoodNO.3marketings
5、trategyTotakeaflexibleinvestmentandcooperationmodebasedondifferentmarketconditionsaroundtheworldThebenefitsofdoingso"itcanborrowsomeoneelse'spowertohelpitdoalotandthesametimetogether."DIRECTWAYThereasonwhytotakeadirectway:behindthebrandisinthebusiness,Starbuckss
6、tringentrequirementsofthecompany'sphilosophyoftheirownbusinessidentity,brandrecognition,emphasizingtheaction,discipline,consistencyofqualitydonotspendapennytoadvertise"Ourshopisthebestadvertising"Starbucksoperatorssay.Itisunderstoodthat,Starbuckshasneverbeeninth
7、emassmediaspentapennyinadvertising.Thisisbothaeconomicalandaffordableway,Starbucksisunique!"thestyle:fulluseof"experience"Starbucksoneofthemaincompetitivestrategyistocommunicatewithcustomersinthecoffeeshop,withparticularemphasisoncommunicationwithcustomers.Requi
8、resthateverywaitercanhaveapremonitioncustomerneeds.Inaddition,Starbucksspecializesincoffeeoutsideofthe"experience",atmospheremanagement,storedesignpersonalized,warmli
