文献综述：博弈论在供应链管理中的应用

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1、文献综述：博弈论在供应链管理中的应用数9艾松1博弈论在供应链管理中的应用现在还处于探索的阶段,所用的博弈论理论还比较浅；更多的是用博弈论中的概念、已有的结论等，最常用的就是Nash均衡，Game的模型，Stackelberg模型等；部分模型用显示原理、Nash均衡的存在性定理来求解均衡结果。2文献综述Huang,Z.M.,S.X.Li.2001.Co-opadvertisingmodelsinmanufacturer-retailersupplychains:Agametheoryapproach.EuropeanJournalofOperationalResear

2、ch135,527-544.Li,S.X.,Z.M.Huang,J.Zhu,P.Y.K.Chau.2002.Cooperativeadvertising,gametheoryandmanufacturer-retailersupplychains.Omega30,347–357.3Huang,Z.M.,S.X.Li.2001.Co-opadvertisingmodelsinmanufacturer-retailersupplychains:Agametheoryapproach.EuropeanJournalofOperationalResearch135,527-

3、544.Keyword:Decisionanalysis;Gametheory;Co-opadvertising;Equilibrium;Coordination;Bargainingproblems;Utilities.41.IntroductionVerticalco-opadvertisingisaninteractiverelationshipbetweenamanufacturerandaretailerinwhichtheretailerinitiatesandimplementsalocaladvertisingandthemanufacturerpay

4、spartofthecost.Themainreasonforamanufacturertouseco-opadvertisingistostrengthentheimageofthebrandandtomotivateimmediatesalesatretailerlevel.51.IntroductionMoststudiestodateonverticalco-opadvertisinghavefocusedonarelationshipwherethemanufacturerisaleaderandtheretailerisafollower.Thispape

5、risintendedtodiscusstherelationshipbetweenco-opadvertisingandefficiencyofmanufacturer-retailertransactions.61.IntroductionThreeco-opadvertisingmodel:1.aleader-followernoncooperativegame:manufacturerisaleader;2.anoncooperativesimultaneousmovegame;3.acooperativegame.72.AssumptionsS—retail

6、er’ssalesresponsevolumefunctionofproduct;a—retailer’slocaladvertisinglevel;q—manufacturer’snationalbrandnameinvestmentt—fractionoftotallocaladvertisingexpenditureswhichmanufacturershares82.AssumptionsOne-periodsalesresponsevolumefunction:Expectedsalesresponsevolume:92.AssumptionsThemanu

7、facturer’s,retailer’s,system’sexpectedprofitfunctionsareasfollows:Note:“cq”shouldbe“q”103.StackelbergequilibriumWemodeltherelationshipbetweenthemanufacturerandtheretailerasasequentialnoncooperativegamewiththemanufacturerastheleaderandtheretailerasthefollower.113.Stackelbergequi