富士特公司目标市场营销策略研究

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1、富士特公司目标市场营销策略研究论文题目富士特公司目标市场营销策略研究专业高级工商管理学员姓名学员签名导师姓名导师签名摘要富士特公司目标市场营销策略研究论文题目富士特公司目标市场营销策略研究专业高级工商管理学员姓名学员签名导师姓名导师签名摘要论文类型应用研究TitleTheResearchonTargetMarketandMarketingstrategyForCompanyMajorBusinessAdministrationStudentXuZhengSignatureSupervisorProfYan

2、gDongminSignatureAbstractAsdomesticeconomysustainedrapidandhealthydevelopmentlivingstandardofpeoplehaveaveryobviousincreasethedemandofjewelrydemandincreasedrapidlyinthemainlandbecauseofitsappearancecharacterandvaluecharacteristicappearancejewelrygradually

3、becomethemostpopularproductsindomesticafterhousesandcarsInrecentyearssalesofdomesticjewelrymarketgrewat10ayearthereisaveryhugedomesticconsumergroupshasgreatmarketpotentialChinahasbecomeoneofthefewcountrywhichjewelrygoodshavethesalemorethan10billioninthewo

4、rldProsperityofthejewelrymarketmakethecompetitionofthejewelryindustrybecomemoreandmorefierceButbecauseofthemarketingmodeofdomesticjewelryindustryisrelativelytraditionalAndjewelryisvaluabletheemerginge-commercemarketingdevelopmentstillnotmatureenoughmanysi

5、milarjewelrybrandmarketingoftenlackofmarketresourcesandmeansofcompetitionoftenhomogeneitywhichisanimportantfactorlimitingthefurtherdevelopmentofjewelryindustryFSThasbeendevelopingrapidlyinrecentyearsthecompanyhaveopenedmorestoresinandouttheprovincethecomp

6、anyssalesperformancehasaverypromotionattheoriginallevelButasaresultofFSTbelongstothecompanywhichisstillgrowingtheoverallenvironmentofthecompanymeetisnotsoclearforitselfthecompanyalsodonthaveclearlytargetmarketthepertinenceofmarketingstrategyisnotstrongthe

7、sehavebecomethebottleneckofthedevelopmentofthecompanyThereforerealizetheindustryenvironmentofcompanycombiningwithpropensityofconsumeandthecompanysbusinessphilosophysubdividingconsumersanddeveloptargetedmarketingstrategyisofgreatsignificanceforrapidandheal

8、thydevelopmentofthecompanyFirstthisarticlecarriesonthereviewofrelevantmarketingtheoryandthenanalysistheproblemandcausesofmarketwhichcompanymeetatpresentInordertofundamentallysolvetheseproblemsthisarticleexploretheen