九寨沟旅游景区营销策略分析

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1、九寨沟旅游景区营销策略分析九寨沟旅游景区营销策略分析摘要随着中国社会经济的飞跃发展，综合国力的不断增强，国民生活水平的显著提高，中国旅游业迅速发展起来，并且保持着持续发展的活力。九寨沟位于四川省西北部九寨沟县境内，是国家AAAAA级景区，以其风景优美闻名于世。在旅游业市场竞争日益加剧的形势下，景区只有搞好市场调研，充分理解旅游者需求，不断更新具有特色的产品，才能在竞争中占据优势。本文详细列举了九寨沟国家级自然保护区旅游资源概况，进而分析了其特色优势资源。在此基础上，具体分析了九寨沟旅游景区的发展现状、优势劣势、管理体制、品牌管理和游客行为，针对九寨沟旅游景区存在的问题，提出了改

2、进的措施，希望能够给予国内旅游景区以启示。关键字:九寨沟,旅游景区,营销策略I九寨沟旅游景区营销策略分析AbstractWithChina'ssocio-economicrapiddevelopment,comprehensivestrengthcontinuousenhancement,people'slivingstandardssignificantlyincreased,China’stourismindustrydevelopedrapidly,andmaintainedthevitalityofsustainabledevelopment.Jiuzhaigouloc

3、atedinJiuzhaigoucountynorthwestofSichuanProvince,thestateAAAAA-levelscenicspots,famousforitsbeautifulscenery.Underthegrowingtourismmarketcompetitionsituation,onlybymakingagoodmarketresearch,fullyunderstandtouristsdemands,continuouslyupdatedwiththecharacteristicsofproducts,canwegaincompetitiv

4、eadvantage.ThepapercitedtheJiuzhaigouNationalNatureReservetourismresourcesprofileandthenanalyzedthecharacteristicsofitsresourceadvantages.Onthisbasis,specificallyanalyzedthedevelopmentsituationofJiuzhaigoutourismscenicspot,theadvantagesanddisadvantages,managementsystem,brandmanagementandtour

5、ists,identifyexistingproblemsofJiuzhaigouScenicSpotandproposeimprovementmeasures,hopingtogivedomestictourismscenicspotsenlightenment.Keywords:Jiuzhaigou,visitorattractions,marketingtacticsII九寨沟旅游景区营销策略分析目录摘要.....................................................................................

6、.....................................IAbstract.........................................................................................................................II第一章绪论...........................................................................................................11.1论文的研究背景

7、及目的..................................................................................11.2本论文的研究内容..........................................................................................1第二章九寨沟旅游景区背景介绍..............................................