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1、火车票实名制不成行是管理没开动头脑（Thetrainticketrealnamesystemmanagementisnotinthemindnotstart）Ihaveheardfrommany500foreignexecutives,theirfirstdayhiresyoutoacceptthetrainingofpersonnelsystemisnot,noristhefinancialsystem,but"BusinessConduct",thisiswhatweusuallycall"
2、businessethics".Moreover,staffeveryyeartoacceptbusinessethicstrainingandsignaturerecognition.Incontrast,thedomesticbusinesscircles,theresearchworkofbusinessethicsislaggingbehind.Inreality,whetherinourcareerorpersonallife,areverydifficulttodoforacorre
3、ctmotivationtodotherightthings.Butthedifficultydoesnotmeanthatwedonothavetotrytodo,orifwereallycan't.Businessethicsisinourdailylife,whetherprivateorthepublicdomain,dotherightthingbythe"rightreasonto".TheSpringFestivalhasbeendifficult,called10years,to
4、morrowisstillabigprobleminsociety.Withthecustomerexperiencemarketingisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssenses,feelings,thinking,action,
5、fiveaspectsrelatedtoredefinethemarketingconcept,design."Theybelievethattheconsumerisbothrationalandemotional,beforetheconsumer,consumerandpostconsumerexperienceisthekeytothestudyofconsumerbehaviorandbrandoperation.Whywillexperiencemarketingsoquicklys
6、preadinChina?Thisisourexperienceofconsumertrends,butisnotaccidental,thereasonsaresummarizedinthefollowing:1.thematerialcivilizationprogressandimprovethelivingstandardsofconsumersAlongwiththeprogressofmaterialcivilization,people'slivingstandardandcons
7、umptiondemandareconstantlyupgrading.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthe
8、qualityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidisrepresentativeofthesatisfactiondegreeofeconomicoffering.Therefore,people'sconsumptiondemandfrompracticalleveltoexperiencelevelistheresultofsocialdevelopment.The2.trendsofthe
