剑桥商务英语高级完型试题训练[word文档]

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1、剑桥商务英语高级完型试题训练本文档格式为WORD,感谢你的阅读。最新最全的学术论文期刊文献年终总结年终报告工作总结个人总结述职报告实习报告单位总结演讲稿剑桥商务英语高级完型试题训练　　Ittakesallsortstomakeaworld.以下是小编为大家搜索整理的剑桥商务英语高级完型试题训练，希望能给大家带来帮助!更多精彩内容请及时关注我们!　　THEARTOFPERSUASION#39;Letmesendyouourbrochure#39;isprobablythemostcommonlyusedphraseinbusiness.Butalltoooften,itcanspellt

2、heendofacustomerenquirybecausemanybrochuresappeartobeproducednottoclarifyandtoexcitebuttoconfuse.Sowhatgoeswrongandhowcanitbeputright?Toooften,businessesfailtoaskthemselvescriticalquestionslike,#39;Whowillthebrochurebesentto?#39;#39;Whatdowewanttoachievewithit?#39;Thetruthisthatabrochurehasusual

3、lybeenproducedfornootherreasonthanthatthecompetitionhasone.　　However,withalittleresearch,itoftentranspiresthatwhattheclientwantsisamixture:partmailshot,partglossycorporatebrochureandpartproductcatalogue-acombinationrarelyfound.Havingsaidthat,thebudgetislikelytobefinite.Theremaynotbeenoughmoneyto

4、meetallthreemarketingneeds,sothefirsttaskistoplanthebrochure,takingintoaccountthemostsignificantofthese.Theotherrequirementswillhavetobemetinadifferentway.Afterall,introducingthecompany#39;sproductrangetonewcustomersbymailisadifferenttaskfromsellinganewseason#39;scollectiontoexistingcustomers.　　

5、Thesecondtaskistogetthecontentright.In95percentofcases,acompanywillhireadesignertooverseethelayout,sothefinalproductlooksstylish,interestingandprofessional;buttheydon#39;tgetacopywriterorsomeonewiththerightexpertisetoproducethetext,oratleasttidyitup-andthisshows.Abiggerfailingistoproduceabrochur

6、ethatisnotcustomerfocused.Yourbrochureshouldcoverareasofinteresttothecustomer,concentratingonthebenefitsofbuyingfromyou.　　Instead,thousandsofbrochuresstartwithahistorylesson,#39;Foundedin1987,wehavebeensellingourproducts..Icanassureyouthatcustomersarenevergoingtosaytothemselves,#39;They#39;vebee

7、naroundfor20years-I#39;llbuyfromthem.#39;It#39;snothowlongyou#39;vebeeninbusinessthatcounts,it#39;swhatyou#39;vedoneinthattime.Theimportantpointtogetacrossatthebeginningisthatyouhaveagoodtrackrecord.Oncethishasbeenestablishe