剑桥商务英语-剑桥商务英语高级模拟77

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1、剑桥商务英语高级模拟77READINGPARTONEAWesternMediaWesternMediahasdraftedinCarolSpencer,thetopmarketerinitsradiosubsidiary,tobeitsfirstmarketingdirectorandgiveitsMusic&SportsMagazinesdivisionamajorrevamp.Shewilltakechargeofaportfolioofsixtitles,andplanstogivethedivisionane

2、widentity,replacingitscurrent,veryfunctionalnamewithamoreemotionallyinvolvingone.SpenceralsointendstodevelopaTVorradioshowbasedononeofitsmagazines,inanattempttoreverseitsflaggingsalesfigures•BFranklin1sUKfurnituremanufacturerFranklin1shaspartedcompanywithitsmar

3、ketingdirectorGaryParker.Franklin1srefusedtocommentastowhetherheleftofhisownaccord,althoughsourceshintthatthiswasnotthecase•Hisreplacement,JuliaHowell,previouslyhisnumbertwo,hasbeenasuccessfulmarketersinceshestartedherownmarketingconsultancytwentyyearsago•Herta

4、sknowistoregainFranklin1sformerpositionasUKmarketleaderalthoughsaleshaveheldsteady,inpercentagetermsthecompanyhasbeenovertakenbyseveralrivals•cFlywayFlyway,thelow-costairline,hasappointedSimonLewisasitsnewheadofsalesandmarketingtodevelopthebrandthroughoutEurope

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6、intment,CharlesWaiters,Flyway1sformercontrollerofmarketingplanning,ispoisedtoquitafterbeingleftwithoutarole.BDHAlanDean,thecolourfuljointchiefexecutiveofmediacompanyBDH,hasresignedfromthecompanywhichhehelpedestablishcitingpersonalissues•Shareholdersandstaffwere

7、informedofhisdecisionlastmonth.JointchiefexecutiveofficerCharlesBurnetttakessolechargeofthecompanytemporarily,andhasannouncedthattherewillbenochangeinstrategy.Accordingto10insiders,AlanDean1sdepartureistheresultofapersonalityclashratherthandisagreementonthewayt

8、hecompanywasmoving,andthesearchisonforareplacement•GranvilleSoftdrinksproducerGranvillehasacquiredanAustralianproducer,adepartureforGranville,aspreviouslyithadonlyshowninter