剑桥商务英语高级完型试题训练[权威资料]

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1、剑桥商务英语高级完型试题训练本文档格式为WORD,感谢你的阅读。最新最全的学术论文期刊文献年终总结年终报告工作总结个人总结述职报告实习报告单位总结演讲稿剑桥商务英语高级完型试题训练　　Ittakesallsortstomakeaworld.以下是搜索整理的剑桥商务英语高级完型试题训练，希望能给大家带来帮助!更多精彩内容请及时关注我们!　　THEARTOFPERSUASION　　'Letmesendyouourbrochure'isprobablythemostcommonlyusedphraseinbusiness.Butalltoooften,itca

2、nspelltheendofacustomerenquirybecausemanybrochuresappeartobeproducednottoclarifyandtoexcitebuttoconfuse.Sowhatgoeswrongandhowcanitbeputright?Toooften,businessesfailtoaskthemselvescriticalquestionslike,'Whowillthebrochurebesentto?''Whatdowewanttoachievewithit?'Thetruthisthatabroch

3、urehasusuallybeenproducedfornootherreasonthanthatthecompetitionhasone.　　However,withalittleresearch,itoftentranspiresthatwhattheclientwantsisamixture:partmailshot,partglossycorporatebrochureandpartproductcatalogue-acombinationrarelyfound.Havingsaidthat,thebudgetislikelytobefinite

4、.Theremaynotbeenoughmoneytomeetallthreemarketingneeds,sothefirsttaskistoplanthebrochure,takingintoaccountthemostsignificantofthese.Theotherrequirementswillhavetobemetinadifferentway.Afterall,introducingthecompany'sproductrangetonewcustomersbymailisadifferenttaskfromsellinganewsea

5、son'scollectiontoexistingcustomers.　　Thesecondtaskistogetthecontentright.In95percentofcases,acompanywillhireadesignertooverseethelayout,sothefinalproductlooksstylish,interestingandprofessional;buttheydon'tgetacopywriterorsomeonewiththerightexpertisetoproducethetext,oratleasttidyi

6、tup-andthisshows.Abiggerfailingistoproduceabrochurethatisnotcustomerfocused.Yourbrochureshouldcoverareasofinteresttothecustomer,concentratingonthebenefitsofbuyingfromyou.　　Instead,thousandsofbrochuresstartwithahistorylesson,'Foundedin1987,wehavebeensellingourproducts..Icanassurey

7、outhatcustomersarenevergoingtosaytothemselves,'They'vebeenaroundfor20years-I'llbuyfromthem.'It'snothowlongyou'vebeeninbusinessthatcounts,it'swhatyou'vedoneinthattime.Theimportantpointtogetacrossatthebeginningisthatyouhaveagoodtrackrecord.Oncethishasbeenestablished,therestofthebro

8、chureshouldaimtoconvincecustomersthatyou