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1、地市级报业传媒集团发展战略探析（Analysisofthedevelopmentstrategyofmunicipalnewspapermediagroup）AnalysisofthedevelopmentstrategyofmunicipalnewspapermediagroupCollectivizationistheonlywaytoenlargethenewspaperscale,optimizetheallocationofresourcesandenhancethecompetitivestreng
2、th.Inthefaceofforeignmediainheterogeneousmediawiththeenemyapproachedthewalls,inthefaceofnewmediafightforeveryinchofland,atthecitynewspaper,aslongasthefoundationofcollectivize,firmlyrootedinthecity,makescientificplanning,buildacomprehensivestrategytoveteranso
3、ldiersandablecaptains,andstrongerbusinesstobrandstrategy,domostelementonthehierarchicalstrategyso,sheisstrongenough,itwillevenmastercloudssinceIHengdaoflewtheglintandflashofcoldsteel,TheLegendarySwordsman.First,themainindustrybrandingstrategyNewspapermediagr
4、oup'smainbusinessis"news","news"isaprerequisitefornewspapermediagroup,isthebuildingbase,livingwater.Themainbrandstrategy,referstothenewspapermediagroupintheprocessofdevelopment,shouldpaymoreattentiontobrandbuildingindustry,andconstantlyimprovethebusinessvalu
5、eofthebrand,expandingthebrandinfluence,soastocontinuouslyimprovethecorecompetitivenessofthegroup,thelocalnewspapergroupdevelopmentinthecompetition,inthecompetitiontowinthefuture.Brandstrategytheorytellsusthatthebrandstrategyofproductbrandstrategy,productline
6、,brandstrategy,brandstrategy,classificationofumbrellabrandstrategy,brandstrategyandbrandstrategytoguaranteethesourceofsixkindsofbasicmodestochoose.Wethink,forourcitylevelnewspapermediagroup,themostsuitableistheproductbrandstrategythismodel.Itsapproachistogiv
7、eeachproductauniquenameandgivethemanichetocapturespecificsegmentsofthemarket.Thatistosay,evenifbelongtooneandthesamekindsofproducts,butbecausethepositioningofdifferentproductshavetheirownbrands,suchastheworldwatches,OMEGA,Longines,Swatch,radar,Tissotbrandfro
8、mthesametabgroupSMHsisterproduct.TheChinesecitynewspapermediagroup,basicallybythepartynewspaperastheparentnewspaper,aseveningnewspaper,plusnewswebsite.MostofthecitypartyfoundedinnewChina(suchasa
