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1、分众传媒的竞争战略与集团战略（FocusMedia'scompetitivestrategyandgroupstrategy）One,manymergersandacquisitions,yeahOnthemorningofMarch1,2007,FocusMediaheldapressconferenceinShanghaitoannouncethatthecontributionwasnotlessthan2.$2billion500millionmergerandacquisitionofChin
2、a'slargestInternetadvertisingandinteractivemarketingserviceprovidergoodcompany,fullyintotheonlineadvertisingmarketingmarket.ItisreportedthatFocusMediawillbe70millionU.S.dollarsincashandvalue1.$5billion500millionofFocusMediacommonsharesacquireallofthelatt
3、ershares.If12monthsfromApril1,2007toMarch31,2008,whenthecompanyreachesaparticularprofittarget,theFocusMediawillpayanother75milliondollarsworthofcommonstock.Throughthisriver(theChangjiangDeltaspring(ZhuHailongCEO)seagoodpresident)confluence,FocusMediawill
4、beacrosstheoutdoorTVandtheInternettwoofthemostpromisingnewmediaplatform.AsAlibabagroupCEOMaYunsaid,"theconfluenceofriversandseascanlettheInternetadvertisingindustryproduceinfinitereverie."."Thefocusthisyearonacquisitions,includingtheacquisitionofthemedia
5、,andtheframeworkofthemediatellKaiwei,theFocusMediatoimprovetheirlivingmediagroupnetwork.Afterthecompletionoftheacquisition,theFocusMediaofficiallyintegratedTV,TV,elevatorapartmentstoreterminalmobilephonenetwork,outdooradvertisingposters,LED,cinemaadverti
6、singandInternetadvertising,diversifiedmedianetwork,allcanbecombined,aChinalargestlivingmediagrouphassurfaced.Behindthisstunningmerger,thereisactuallyaloomingnewmediamapoftheFocusMedia.Here,wemustfirstunderstandthegeneralsituationanddevelopmentpathoftheFo
7、cusMedia,accordingtotheplanofthemediaonthepathofdevelopmentofcompetitivestrategy,basedoncompetitivestrategy,combinedwiththeacquisitionofFocusMedia'soverallstrategicpath.Two.GeneralsituationofFocusMediaFocusMedia(FocusMedia),Chineselifecircleofthefounders
8、ofthemediagroup,isaspecificethnicaudienceofthemedia,theaudiencecanbeacleardescriptionordefinition,atthesametime,thispartofthegroupisaleadingconsumergroupofsomeproductsorbrandsorsevereconsumergroup.TheFocusMediaownscommerci
