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1、Gallup：2014年美国消费者研究报告STATEOFTHEAMERICANCONSUMERINSIGHTSFORBUSINESSLEADERSFormoreinformationaboutGalluporoursolutionsforoptimizingbusinessperformance,pleasecontactStephanieHolgadoat1.202.715.3101orgallupanalytics@gallup4>>.COPYRIGHTANDTRADEMARKSTANDARDSisdocumentcontainspropr
2、ietaryresearch,copyrightedmaterials,andliterarypropertyofGallup,Inc.Itisforyourguidanceonlyandisnottobecopied,quoted,published,ordivulgedtoothers.AllofGallup,Inc.’scontent,unlessotherwisenoted,isprotectedbycopyright2014.Allrightsreserved.isdocumentisofgreatvaluetoGallup,Inc.
3、Accordingly,internationalanddomesticlawsandpenaltiesguaranteeingpatent,copyright,trademark,andtradesecretprotectionsafeguardtheideas,concepts,andrecommendationsrelatedwithinthisdocument.NochangesmaybemadetothisdocumentwithouttheexpresswrittenpermissionofGallup,Inc.??12??????
4、????Gallup,Q,CliftonStrengthsFinder,StrengthsFinder,EngagementCreationIndex,HumanSigma,Gallup??????Panel,Gallup-HealthwaysWell-BeingIndex,andGallupCESaretrademarksofGallup,Inc.Allrightsreserved.Allothertrademarksandcopyrightsarethepropertyoftheirrespectiveowners.eGallupCESit
5、emsareprotectedbycopyrightofGallup,Inc.,1994-2000.Allrightsreserved.ABOUTTHISREPORTTheStateoftheAmericanConsumer:InsightsforBusinessLeadersreporthighlightsfindingsfromGallup’songoingstudyoftheAmericanconsumerfrom2008through2014.Thisreportprovidesinsightsintowhatleaderscandot
6、oimprovecustomerengagementandorganizationalperformance.Itexamineshowconsumerspending,confidence,andexpectationshaveshiftedbecauseoftheeconomicdownturn.Anditprovidesinformationabouthowcompaniescanmoreeffectivelymeasureandmanagetheirowncustomerengagementinthisnewenvironment.3F
7、ROMTHECEOAmericanbusinessesareamongthebestrunintheworld,butFortune1000leadersstillhaven’tmasteredorganicgrowth.eytalkagoodgameaboutgrowingtheircustomerbase,butthentheygobacktotheiroces,shuttheirdoors,andeitheracquirecompetitorsor—worseyet—cuttheirpricesevenfurther.eydothisbe
8、causethey’vegivenuponorganicgrowth.isisallwrong.Youdon’tachieveorganicgrowt
