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《中国经济型酒店发展现状与存在问题分析（development status and existing problems of econo hotel in china）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国经济型酒店发展现状与存在问题分析（DevelopmentstatusandexistingproblemsofEconoHotelinChina）DevelopmentstatusandexistingproblemsofEconoHotelinChinaFirst,ChinaEconoHotelmarketdevelopmentNationalbrandorientedToJanuary2009,theregionaldevelopmentorientedmotiejunas,7day,ChinesefrontcourtyardandGreenTreeInnfourtotalmark
2、etshareof29%,andthehomeandJinJiangInnandjustflat,andthetopthreeforeignbrands(8,IbisandVienna)butonly5%ofthetotalmarketshare.ThegapbetweenChinaandforeigncountriesinmanagementanddevelopmentoriginatesfromdifferentexpansionpathsInessence,thedifferencebetweentheinternationalanddomesticEconoHotelintheex
3、pansionpathisthedifferencebetweenthedifferentiationstrategy(differentiation)andthecostleadershipstrategy(costleadership).Internationalbrandsthroughthesteadyshape"highvalue-added,cost-effectivebrandimage,whiledomesticbrandssuchas7days,throughtherapidexpansionofthedomesticEconoHotel,grabmarketshare,
4、andstrivetoscaleeconomy.Thelargestsuchashomechain,knownasthecurrentChinesemarketistheonlyprofitableEconoHotelchain.IndustrysurveyAsofJanuary2009,thenumberofEconoHotelinChinareached2805,andthenumberofroomsinEconoHotelwas312930.WiththedeclineofChina'seconomy,thenumberofChineseEconoHotelandthegrowtho
5、fitsguestroomswillslowdown.ChineseEconoHotelthetoptenistheHomeInns,JinJiangInn,motelchain,7DaysInn,HantingHotels,GreenTreeInn,Super8Hotel,ibis,Vienna,whwh.ThehistoryofcoincidenceandinevitabilityEconoHotelhasbeenabletoriserapidlyinChina,averyimportantreasonistherapiddevelopmentofpopulardomestictour
6、ismandbusinessactivities;twointernationaltouristsswarmedintoChina;threeisthehotelindustrytoseekinnovation,withlowprice,simpleservicestothepublic.EconoHotelreallyattractedthemediaandpublicattention,isinthe"SARS"period.Atthattime,allstarratedhotelswereclosed,tourismandrestaurantsweredepressed,whileE
7、conoHoteloccupancyremainedataround60%,almostasamiracle.Now,theoccupancyrateattheEconoHotelisalmost100%.EconoHotel'sinevitablechoiceFromthehistoricaldevelopmentoftheworldtourismindustry,whenacountry'spercapitaGDPr
