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1、EconoHotel,brandidentity,empiricalanalysis（经济型酒店品牌识别实证分析）Abstract:theuseofSchmittandSimonson(1997)brandrecognitionmodelisputforwardfromtheperspectiveofaestheticsmarketing,combinedwiththeactualcharacteristicsofdomesticEconoHotelbrandrecognitionandrelatedtheorytoestablishbrandrecognitionm
2、odelinthisstudyisatthesametime,EconoHotelinWuhanareaastheresearchobjecttoanalyzethemodelandobtainedtheEconoHotelusinggoodpropswillreduceconsumerthebrandconsumption,haveagoodproductwillimprovesatisfaction,withgoodpublicitywillenhanceconsumerbrandsatisfaction.Keywords:EconoHotel;brandreco
3、gnition;modelCLCnumber:F724documentcode:Aarticlenumber:1003-3890(2010)06-0048-05Thescholarshavefoundorrecognition,withadistinctivebrandrecognitionofstrongbrandsarebetterthanthekindoffamousbrandcanmeetthepersonalizeddemandsofconsumers(WengXiangdong,2002;FanXiucheng,2002).Astrongbrandform
4、edbybrandrecognitioncleargoodfeeling,sothatconsumerscanbemoreeasilyidentifiedthanfamousbrand,whichrequireshighreputation,goodreputation,highloyaltyandbrandassociationactivelyandmoreinlinewiththegoalofmaximizingtheprofitmarginofenterprises.Toestablishadistinctivebrandisnoteverything,buti
5、sdifferentandunique,brandrecognitiontheoryprovidesanewperspectiveofdifferentbrandawareness,branddevelopmentforus,asthecoreofbrandstrategy,brandrecognitionnotonlyclarifiesthemeaningofthebrand,alsopointedoutthedirectionforthedevelopmentofthebrand,theenterpriseshouldtellhowtocreateastronga
6、nddistinctivebrand.Areview,EconoHotelbrandrecognitiontheory(a)reviewofEconoHotelThereisnoconsensusontheconceptofEconoHotelathomeandabroad.AccordingtothedefinitionofSmithTravelResearch(SmithTravelResearchDefinition),EconoHotelreferstomaintaininglowpricesforpricesensitiveconsumers,thelow-
7、endmarkethotel.TheauthorbelievesthattheEconoHotelshouldnotformacommonconclusion,itisaspecific,dynamicandbalancedrelativeconcept,itshouldbeincreasedasakindofinvestmentphilosophyandbusinessideas,theformationofresourceallocationinadynamicconcept,realizescalemanagementinflexibleway
