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1、二线白酒企业突围的五个支点管理（Fivepointmanagementofbreakoutofsecondlineliquorenterprise）Chinaliquorindustryrecoveryafternearly5yearsofdevelopment,fullycompletedtheaccumulationofquantitativechanges,Chinaliquorindustryusheredinthequalitativechangeofstrategicdevelopmentopportunities.Inthiscontext,thesecondtierliquo
2、rcompaniescansuccessfullybreaktheemergenceoffiveaspect:Onepoint:strategicintentInasense,thesecondtierliquorcompanieshavebecomeapartytodominatethe"dragonhead",theenterprisethroughtheearlystagesofentrepreneurship,thefirstgoldgetthecompletionoftheprimitiveaccumulationofbasic.Asecondtierwineenterprises
3、,enterprisestosurvivethepressureseemstohavedisappeared.Entrepreneursandentrepreneurialteamhasbecomeafoundingfatherofacountryandenterprisehero,mostsatisfiedbeganinrealitynothing,evenalittlebit,enjoythehappinessofafamilyunionandwithout.Noambitionisnottheoriginalpowerofenterprisestrategy,theenterprise
4、strategynotdestinedtogofar.Atthesametime,canalsobesurethatthesecondtierliquorcompanieshavenostrategyorstrategicambitionisdoomedtovanishinthesameplacein.Thesecondtierliquorcompaniesonlyhaveastrategicandstrategicintent,inordertohavetheideaofglobal.Onlywiththeoverallthinkingandvisiontostandintheindust
5、ryandindustryinthefuture,pastandpresentsituationofhighlycleartheirownfuture.Manysecondtierliquorcompaniestobecomefirst-linebrandmaybethemostisthelackofstrategicout,despiteitsstrategyandstrategicambitionsfortheenterpriseisnotadifficultmatter.Butthereisnostrategyandstrategicambitionsforthesecondtierl
6、iquorbusinessenterprise,itmeanstheabilitytograsptheopportunity,foundalackofopportunity.Ifasecondtierliquorcompaniesintheeyesofnochanceisdoomedtobeeliminated.Thesecondtierliquorcompaniesonlyfromtheideologicalbreakthrough,usethestrategicvisiontolookatyourselfanddeterminethefutureinordertoseizetheoppo
7、rtunitytoachieveabreakthroughsuccess.Twothings:thereputationofproductsInpractice,thesecondtierliquorcompanieshaverepeatedlytriedtoescape,eventuallyendedinfailure.Fromtheproductpointofview,isatechnologyandpr
