资源描述：
《five point management of breakout of second line liquor enterprise（二线白酒企业突围的五个支点管理）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Fivepointmanagementofbreakoutofsecondlineliquorenterprise（二线白酒企业突围的五个支点管理）Afternearly5yearsofrevivaldevelopment,China'sliquorindustryhascompletelycompletedacertainamountofquantitativechange,andChina'sliquorindustryhasusheredinastrategicopportunityforqualitativechange.Inthiscontext,thesecondline
2、liquorcompaniescansuccessfullybreakthrough,therearefivemajorpoints:Aspect1:strategicattemptInasense,thesecondtierliquorcompanieshavebecomethedominantsideofthe"dragoninthefield",theenterprisehasgonethroughtheinitialstageofentrepreneurship,theuseoffishingforthefirstpotofgoldtocompletethebasicaccu
3、mulationoftheoriginal.Hasbecomeasecond-lineliquorcompanies,thesurvivalofthepressureseemstohavedisappeared.Entrepreneursandentrepreneurialteamhasbecomeafoundingfatherofacountryandenterprisehero,mostsatisfiedbeganinrealitynothing,evenalittlebit,enjoythehappinessofafamilyunionandwithout.Withoutamb
4、ition,therewillbenooriginalmotiveforenterprisestrategicthinking,andenterpriseswithoutstrategyaredoomedtogofar.Atthesametime,itcanalsobeaffirmedthatwithoutthestrategicorstrategicintention,thesecondlineliquorenterpriseswillbedoomedtodisappearintime.Secondtierliquorcompaniesonlyhavethestrategyands
5、trategicattempttohavetheoverallidea.Onlybyusingglobalthinkingandvisioncanwestandinthefutureoftheindustryandindustryandclearlyunderstandourpast,presentsituationandfuture.Manysecond-lineliquorcompaniestogoouttobecomefirst-linebrands,themostlikelylackisstrategy,althoughithasstrategicandstrategicin
6、tent,forenterprisesisnotadifficulttask.Butwithoutstrategicandstrategicintent,forsecond-lineliquorenterprises,itmeanslackofopportunityandabilitytograsptheopportunity.Ifasecondlineliquorenterprisedoesnothavetheopportunityintheeye,isdoomedtobeeliminated.Secondtierliquorcompaniesonlyfromtheideologi
7、calbreakthrough,withastrategicperspectivetolookatthemselvesandjudgethefuture,inordertoseizetheopportunity,thesuccessfulrealizationofthebreakthrough.Aspecttwo:reputationproductsInpractice,secondtierliquorcompanieshavealsotriedtobre
