资源描述：
《管理商学院和经营企业没有什么不同（there is no difference between a management school and a business enterprise）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、管理商学院和经营企业没有什么不同（Thereisnodifferencebetweenamanagementschoolandabusinessenterprise）In1996,ahundredyearsofhistoryintheShanghaiJiaoTongUniversityonAetnaInternationalGroupfunded$10milliontobuildtheAetnaSchoolofmanagement(hereinafterreferredtoasthe"WorldUniversity").Today,theworl
2、duniversityhasbecometheleadingbrandofthebusinessschool.ThecurrentDeanProfessorWangFanghuaisawell-knownmarketingexperts,isthemainfounderofthebrand'suniversity.Inaninterviewwithfortune(Chinese)journalistLiQuanwei,WangFanghuacalledonChinatohavemoreprofessionaldeans,whorunbusines
3、sschoolslikebusinessfirms.Wealth(ChineseEdition)Q:YaleJiaotongUniversityandotherdomesticbusinessschoolscomparedtowhatisthedifference?Answer:theuniqueworldfirstisJiaotongUniversity,firstputforwardtothebrandoftheroad.Weareawareofitsbrandmanagementeducationneeds,JiaotongUniversi
4、tytoextendtheirbrandscannotalwaysrelyontheprestigioustitleofShanghaiJiaotonguniversity.Businessmanagementeducationcompetitionwillbecomeincreasinglyfierce,andwhocanstayahead,thekeydependsonthebrand.SoputforwarditsJiaotongUniversityBrandManagementandbrandoninnovativeideas,teach
5、ingqualityandstudents'socialidentity,heightheightofsupportetc..Iamamarketingprofessor,soasDean,Iusethemarketingconcepttobuildthecollegebrand.Ioftensayawordis:toregulatequalityassurance,qualitybrand,branddevelopment.Formarketing,somepeoplewillthinkthatispublicity,advertising,i
6、nfact,marketingisfundamentalquality.China'sMBAmusthaveasetofMBAstandardsinlinewithinternationalstandardstoensurequality,suchasteacherrecruitment,curriculumsetting,curriculumreviewandsoon,shouldbestandardized.Q:inadditiontothebrandbuilding,andwhatitscharacteristicsofJiaotongUn
7、iversity?Answer:therearebusinessschoolsthatmustmeetcustomerneeds.Thisisanageofcompetition,andthereasonwhystudentsapplytoyourbusinessschoolisthatyoucanmeettheirneeds.Businessschoolsmustchangeforthispurpose.Professorcentered,andnowshouldbestudentcentered,teachingcontentshouldke
8、eppacewithchangesinthemarket.Thestudentsareregardedastheworldunivers
