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1、企业全球化经营与跨文化管理（Enterpriseglobalizationmanagementandcrossculturemanagement）GeCorpCEOJackWelch(JackWelch)said:"globalizationhasbecomearealitycannotbeignored.Ameasureofenterprise(performance)thesuccessofonlyonestandard:internationalmarketshare.Successfulbusinessesoftenrelyonthemarkettofi
2、ndallovertheworldandwin."Withtheworldeconomicglobalization,themarketisnolongerinsideacountrymarket,thecustomerisnolongerinsideacountryofconsumers,enterprisesarefacingtheexternalbusinessenvironmenthasbecometheworld,beyondthebordersofthe.Theenterpriseonlyachievedsuccessintheworldmarket
3、,canberegardedasatruesuccess.Enterprisesto"goout",thedevelopmentofglobalbusinesshasbecomeaninevitabletrendofdevelopment.Theimplementationofglobalization,enterprisesarefacedwithacountryandtherearemanydifferencesintheproductionandoperationenvironment,includingeconomicenvironment,politi
4、calenvironment,legalenvironment,socialenvironment,culturalenvironmentandsoon.Buttheculturalenvironmentforthemanagementoftheenterprise,itsinfluenceisall-round,thewholesystemandthewholeprocess.Thisisbecausethecultureisthesumofsociallife,itincludeselementssuchasthegeneralbehavior,belief
5、s,values,languageandsocialmembers'lifestyle,itisalsoafeatureofregionalpeople'svalues,characterorbehavior.Inthedifferentculturalbackgroundofthebusiness,thedifferenceistounderstandtheconsumervalues,andsocialneedsofthemostimportant.Becausethebusinessitselfistosatisfytheneedsofcustomers,
6、whenthedemandislargelybasedonculture,enterprisesshouldstrivetounderstandtheculturalnormstomarkets.Thus,crossculturaldifferencesinbusinessenvironmentisabigproblemofenterprisesinglobalizationmanagementmustmeet.Therefore,crossculturemanagementandthesuccessoftherelationshipisthekeytosucc
7、essofenterpriseglobalizationbusinesslocation.Acrossculturemanagement,globalizationisthecoreoftheenterprisemanagementCrossculturalmanagementisalsoknownas"crossculturalmanagement",namelyinglobalizationmanagement,companycultureofthecountrytoovercometheconflictmanagementmethodsinclusive,
8、anyheterogen
