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1、管理商学院和经营企业没有什么不同（Notwhatdifferentbusinessandbusinessmanagementschool）In1996,ahundredyearsofhistoryintheShanghaiJiaoTongUniversityonAetnaInternationalGroupfunded$10milliontobuildtheAetnaSchoolofmanagement(hereinafterreferredtoasthe"WorldUniversity").Today,theworlduniversity
2、hasbecometheleadingbrandofthebusinessschool.ThecurrentDeanProfessorWangFanghuaisawell-knownmarketingexperts,isthemainfounderofthebrand'suniversity.Inacceptingthewealth(ChineseEdition)reporterLiQuanwei,WangFanghuacalledforChinashouldhavemoreoccupationDean,Schoolofbusinessma
3、nagementlikeacompany.Wealth(ChineseEdition)Q:YaleJiaotongUniversityandotherdomesticbusinessschoolscomparedtowhatisthedifference?Answer:theuniqueworldfirstisJiaotongUniversity,firstputforwardtothebrandoftheroad.Weareawareofitsbrandmanagementeducationneeds,JiaotongUniversity
4、toextendtheirbrandscannotalwaysrelyontheprestigioustitleofShanghaiJiaotonguniversity.Businessmanagementeducationwillbecomeincreasinglyfiercecompetition,whocankeepahead,thekeydependsonthebrand.SoputforwarditsJiaotongUniversityBrandManagementandbrandoninnovativeideas,teachin
5、gqualityandstudents'socialidentity,heightheightofsupportetc..Iamaprofessorofmarketing,soastheDean,Iusedthemarketingideatobuildschoolbrand.Ioftensaythatthesentenceis:tostandardizethequality,tothequalityofabrand,branddevelopment.Formarketing,somepeoplemaythinkthatistoengagei
6、npropaganda,advertising,infact,isthequalityofmarketing.ChinaMBAmusthaveasettoconformtotheinternationalstandardMBAstandardtoensurethequalityofteachers,suchashiring,curriculumprovisionandcurriculumevaluationshouldbestandardized.Q:inadditiontothebrandbuilding,andwhatitscharac
7、teristicsofJiaotongUniversity?Answer:thereisthebusinessschoolforthepurposemustbetosatisfytheneedsofcustomers.Thisisaneraofcompetition,thestudentsapplyyourbusinessschool,becauseyouareabletomeettheirneeds.Therefore,schoolsmustchange.Usedtobethecenterfortheprofessor,nowshould
8、bestudent-centered,changeteachingcontentshouldalsofollowthemarketchanges.Thestudentsarere
