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1、企业成功危机管理三要素（Threeelementsofenterprisesuccessfulcrisismanagement）Theso-called"crisis"isunpredictableevents,butcannotpredict,doesnotmeanthatyoucannotprepare.Differentcrisismanagementmethodswillbringdifferentresultstotheenterprise.Thereisenoughtoprepareforthecrisisinthesubjectiveandobjective,enterp
2、risesdocalmly,timelytreatment,oftencanchangedangerintosafety,evenablessingindisguise.Theunsuccessfulcrisistreatmentwillputtheenterpriseinadisadvantageousposition:thepublicimageisdamaged,theeconomiclossishuge,thestaffconfidenceshakes,thecustomerandthebusinesspartnerdrainandsoon,evenbringsthedisas
3、terfortheenterprise.Forcontemporaryenterprises,successfulcrisismanagementincludesthreekeyfactors:1)institutionalizedandsystematiccrisismanagementorganizationsandbusinessprocesses;2)theattentionanddirectleadershipofenterpriseleaders;3)goodinformationsystemsupport.Thefollowingthreefactorsarediscus
4、sed.InstitutionalizationofcrisismanagementThereshouldbeasystematicandsystematicbusinessprocessandorganizationforcrisismanagementanddisasterrecoveryintheenterprise.Theseprocessesdonotworkwhenthebusinessisnormal,butitwillstartandoperateeffectivelyintheeventofcrisis,andplayanimportantroleindealingw
5、iththecrisis.Asaresult,oncethecrisisoccurs,thevariousdepartments,agencies,employeesknowwhattodo,whattosay,withouthavingtorelyonakeyfigureinthetideofacuteintelligence.Table1describesthecrisishandlingofaglobaltiremanufacturingcompanyintheUnitedStatesduringaqualitycrisis.Inthecrisis,abusinesstotake
6、careofallaspectsofhowmany,howtodealwiththecomplexityofthework,andalltheseneedtobecompletedinaveryshortperiodoftime.Ifthereisnoadvanceplanning,canimmediatelyimplementedpoliciesandprocedures,canbeputintoimmediateroleandworkpersonnel,canforeknow,slow,internalandexternalchaoswillnotbeabletoavoidther
7、eactionintheeventofacrisis.Somelargeinternationalcompaniesareoftenabletocopeinacrisis,isoneofthekeymechanismofcrisismanagementsystem,whichcanquicklystartthecorrespondingmechanismintheeventofacrisis,inordertocarryoutcomprehen
