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时间:2018-07-15
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1、Theattractivenessandcompetitivenessoftouristdestinations:AstudyofSouthernItalianregionsAuthor:MariaFrancescaCracoliciandPeterNijkampNationality:ItalySource:TourismManagement,Volume30,Issue3,June2009,Pages336-344Themaintext:Abstract:Thepresentpaperaimstoassesstherelativeattra
2、ctivenessofcompetingtouristdestinationsonthebasisofindividualvisitors'perceptionsregardingaholidaydestination.Usingthefeelingoftouristwell-beingachievedbyindividualtouristsweevaluateindirectlythecompetitiveabilityofthetouristareatoofferacompoundtouristsiteattractiveness.Them
3、ethodologyemployedhereusesindividualsurveyquestionnairesonthetourists'evaluationofthequalityoftouristfacilitiesandattributesinagivenarea(the‘regionaltouristprofile’)asthebasisforconstructinganaggregateexpressionfortherelativeattractivenessofthatarea.Usingvariousmultidimensio
4、nalstatisticaltechniquesanestimationofthecompetitiveattractivenessoftheSouthernregionsinItalyispursued.WealsocompareourfindingswithquantitativeresultsontouristcompetitivenessvaluesobtainedinarelatedpreviousstudyontouristcompetitivenessinItalianregions.Finally,thepaperhighlig
5、htstheneedtousemicroandmacrodatatoanalyzetouristattractivenessandtoidentifypoliciesforimprovingregionaltouristcompetitiveness.Keywords:Touristattractiveness;Touristcompetitiveness;Resourcebasedview;Multi-attributeutility;Principalcomponentanalysis;Destinationbrandingmarketin
6、g;DestinationbrandingpositioningandTherationalemeaning1.IntroductionDiscretionarytimeconsumptionhasbecomeanimportantactivityformanypeopleinamodernwelfaresociety.Asaconsequence,theleisuresectorhasbecomeaprominenteconomicindustryintheWesternworld.Theriseindisposableincomeandin
7、freetimeinrecentdecadeshascreatedthefoundationforanewlifestyle,whererecreationandtourismhavebecomemajorelementsofconsumerbehavior.Today,inmanyregionsandcountries,tourismisregardedasoneofthemajorgrowthindustriesthatdeserveduepolicyattention.Clearly,tourismhasbecomeaglobalsoci
8、o-economicphenomenoninamobileworld.Thenewtrendinmoderntourismtowardsnon-tra
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