旅游目及地及吸引力和竞争力研究

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1、Theattractivenessandcompetitivenessoftouristdestinations:AstudyofSouthernItalianregionsAbstract:Thepresentpaperaimstoassesstherelativeattractivenessofcompetingtouristdestinationsonthebasisofindividualvisitors'perceptionsregardingaholidaydestination.Usingthefeelingoftou

2、ristwell-beingachievedbyindividualtouristsweevaluateindirectlythecompetitiveabilityofthetouristareatoofferacompoundtouristsiteattractiveness.Themethodologyemployedhereusesindividualsurveyquestionnairesonthetourists'evaluationofthequalityoftouristfacilitiesandattributes

3、inagivenarea(the‘regionaltouristprofile’)asthebasisforconstructinganaggregateexpressionfortherelativeattractivenessofthatarea.UsingvariousmultidimensionalstatisticaltechniquesanestimationofthecompetitiveattractivenessoftheSouthernregionsinItalyispursued.Wealsocompareou

4、rfindingswithquantitativeresultsontouristcompetitivenessvaluesobtainedinarelatedpreviousstudyontouristcompetitivenessinItalianregions.Finally,thepaperhighlightstheneedtousemicroandmacrodatatoanalysetouristattractivenessandtoidentifypoliciesforimprovingregionaltouristco

5、mpetitiveness.Keywords:Touristattractiveness;Touristcompetitiveness;Resourcebasedview;Multi-attributeutility;Principalcomponentanalysis1.IntroductionDiscretionarytimeconsumptionhasbecomeanimportantactivityformanypeopleinamodernwelfaresociety.Asaconsequence,theleisurese

6、ctorhasbecomeaprominenteconomicindustryintheWesternworld.Theriseindisposableincomeandinfreetimeinrecentdecadeshascreatedthefoundationforanewlifestyle,whererecreationandtourismhavebecomemajorelementsofconsumerbehaviour.Today,inmanyregionsandcountries,tourismisregardedas

7、oneofthemajorgrowthindustriesthatdeserveduepolicyattention.Clearly,tourismhasbecomeaglobalsocio-economicphenomenoninamobileworld.Thenewtrendinmoderntourismtowardsnon-traditionalandremotedestinationsislikelyanexpressionofthepassagefrommasstourismtoanewageoftourism,andil

8、lustratesachangeintheattitudesandneedsofmanytouriststowardstailor-madetouristfacilities([Fayos–Solà,1996]and[Poon,199