旅游目及地及吸引力和竞争力研究

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1、Theattractivenessandcompetitivenessoftouristdestinations:AstudyofSouthernItalianregionsAbstract:Thepresentpaperaimstoassesstherelativeattractivenessofcompetingtouristdestinationsonthebasisofindividualvisitors'perceptionsregardingaholidaydestination.Usingthefeeling

2、oftouristwell-beingachievedbyindividualtouristsweevaluateindirectlythecompetitiveabilityofthetouristareatoofferacompoundtouristsiteattractiveness.Themethodologyemployedhereusesindividualsurveyquestionnairesonthetourists'evaluationofthequalityoftouristfacilitiesand

3、attributesinagivenarea(the‘regionaltouristprofile’)asthebasisforconstructinganaggregateexpressionfortherelativeattractivenessofthatarea.UsingvariousmultidimensionalstatisticaltechniquesanestimationofthecompetitiveattractivenessoftheSouthernregionsinItalyispursued.

4、WealsocompareourfindingswithquantitativeresultsontouristcompetitivenessvaluesobtainedinarelatedpreviousstudyontouristcompetitivenessinItalianregions.Finally,thepaperhighlightstheneedtousemicroandmacrodatatoanalysetouristattractivenessandtoidentifypoliciesforimprov

5、ingregionaltouristcompetitiveness.Keywords:Touristattractiveness;Touristcompetitiveness;Resourcebasedview;Multi-attributeutility;Principalcomponentanalysis1.IntroductionDiscretionarytimeconsumptionhasbecomeanimportantactivityformanypeopleinamodernwelfaresociety.As

6、aconsequence,theleisuresectorhasbecomeaprominenteconomicindustryintheWesternworld.Theriseindisposableincomeandinfreetimeinrecentdecadeshascreatedthefoundationforanewlifestyle,whererecreationandtourismhavebecomemajorelementsofconsumerbehaviour.Today,inmanyregionsan

7、dcountries,tourismisregardedasoneofthemajorgrowthindustriesthatdeserveduepolicyattention.Clearly,tourismhasbecomeaglobalsocio-economicphenomenoninamobileworld.Thenewtrendinmoderntourismtowardsnon-traditionalandremotedestinationsislikelyanexpressionofthepassagefrom

8、masstourismtoanewageoftourism,andillustratesachangeintheattitudesandneedsofmanytouriststowardstailor-madetouristfacilities([Fayos–Solà,1996]and[Poon,199