奶粉行业--单店销量提升策略大盘点!（the milk industry - store sales promotion strategy inventory!）

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1、奶粉行业--单店销量提升策略大盘点!（Themilkindustry-storesalespromotionstrategyinventory!）Themilkindustry-storesalespromotionstrategyinventory!--------------------------------------------------------------------------------Chinamarketingcommunicationnetwork,2009-12-08,author:Liuam

2、bition,numberofvisits:33CatalogFirstpageSecondpageThemilkindustrycompetitionissofierce,sowehavetogetintoconsiderationunderthestepoftheoperationplan,butnomatterhowwediscussthetopicofsalespromotion,allcannotdowithoutasinglecountersalesincreasethistopic,becauseofamar

3、ket,acompany'ssalesiscomposedofnumerouscounterunits;however,allenterprisesaretryingtodo,butsometimestheydonotwantsalesexpectedgrowth,thereasonwedidnotdoenoughanalysisforeachcounter,whenweeachmarketingFromEMKT.com.cnstaffreceivedthetaskthismonth,wehavebecomeaccusto

4、medtothemodeofoperationofthecompany,regardlessoftheoperationideasandpromotionalactivitiesisadaptedtothecounter?Theresultis:"doeveryday,everydaytired,everydayhelpless."".Inordertofigureouthowtoincreasethesalesofasinglecounter?Here,Imadeabigpoint,inordertoshare:Firs

5、tofall,weshouldunderstandthatasacounter,salespromotionhavethoseways?Inresponsetotheseapproaches,doweextendtheideathatourcurrentcounteradaptstothatapproach?Here,wewilldiscussthemethodofallstorepromotion,Ibelievewewillhaveaharvest!Thereare12kindsofmethodsofstoresale

6、spromotion:Toimprovethequalityofshoppingguide(shuffle,training,andtheneliminated)Counteroverallimageenhancement(display,imagestoreconstruction)PutonthepromotersNewcustomers(smalllisteningpowder,promotionalactivities)Costfocusinput(withdrawalcost,keypoint)Increasin

7、gthenumberoftownshipactivitiesIncreasepromotionaleffortsOperationofkeyitemsApplicationforspecialactivitiespolicy(giftgiving,ordergivingmeeting)MedicalworkpullImproveafter-salesservice(returnvisit,solvetheproblem,deliverthedoor,eattwotimes)Communicatewiththecounter

8、bossLet'sanalyzethefirstmethod:improvethequalityoftheshoppingguide(shuffle,training,andtheneliminated)Overall,theoverallqualityofthestaffdeterminesthenu