3、dahigherrequestforthepackingdesign,thecreativityhasbecomeguidingideologyofthepackingdesign,onlythepackingthathavethecreativitycommoditycanconquerthemarketandwontheconsumertofavor.The purpose of my paper is to help us have a correct attitude toward the current situati
4、on of China's packaging design, through cultural analysis, we explore how to use innovative strategies to settle the practical problems in current packaging design: a lack of awareness of the market, too much emphasis on visual effects and blind imitation. Innovative
5、 strategies proposed by us in packaging design: to grasp the direction of the culture of consuming, to pay great attention to establish the culture of brand, to have a correct attitude toward the cultures both at home and abroad, to implant the idea of green culture.
