资源描述：
《中国糕点销售包装设计的结构创新初探》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、提要随着我国经济水平不断的提高，人们的物质生活不断的丰富多彩。人们除了解决基本的温饱之外，对基本生活所需之外的其他需要也不断提升，进而导致国内糕点行业不断发展，随着糕点产品的花式、品种不断丰富，关于包装糕点的设计的要求也是不断地提升；除此之外糕点行业的内部竞争也在不断的激烈，同质化产品充斥整个市场，很多想要标新立异的企业想在市场竞争中取胜，对糕点的包装设计也在不断的进行探究。我国糕点品种和花色的不断发展创新，设计师对糕点的包装设计的观点也在不断的变更，包装的思维观念也在不断地进行探索；针对目前我国糕点包装的现状中存在问题不断进行更正；在此基础上进行总结，并结合糕点行业的发展趋势
2、，不断地寻找新的设计创新；针对目前现有的新式包装设计，不仅让包装的实际用途展现的更好，更加追求个性化的特点，结合原有的包装经验和现有包装的特点，并将自己的糕点包装理念与实际的包装进行结合，在此基础上，提出具有自己特色的糕点包装理念。然而包装的理念毕竟仍然存在于想象之中，真正的包装设计需要和实际所包装的产品进行有效结合，这样才能更好地将有效地设计理念和实用的功效进行完美搭配。关键词：糕点；包装设计；包装结构；包装材料AbstractWiththecontinuousimprovementofChina'seconomiclevel,people'slivingstandardha
3、sbeencontinuouslyimproved.Themateriallifeofthepeopleisconstantlyenriched.Thepeopleinadditiontosolvethebasicfoodandclothing,alsotorequiredotherthanthebasiclifeneed,leadingtodomesticpastryindustrydevelopment,withtherichfancypastryproducts,varieties,totherequirementofthedesignofthepackingpastry
4、isalsoconstantlyascension;Besidespastryindustryinternalcompetitionisfierce,homogeneousproductsfloodthemarket,manywanttodoSTHunconventionalorunorthodoxenterpriseswanttowininmarketcompetition,tocakepackagingdesigntoexploreunceasingly.Withthecontinuousdevelopmentandinnovationofpastryvarietiesan
5、dcolorsinourcountry,designers'opinionsonthepackagingdesignofpastryareconstantlychanging,andthethinkingconceptofpackagingisconstantlybeingexplored.Inviewofthepresentsituationofpastrypackaginginourcountry,therearesomeproblemstobecorrected.Onthisbasis,thepapersummarizesandcombinesthedevelopment
6、trendofthepastryindustrytoconstantlyfindnewdesignandinnovation.Aimingattheexistingmodernpackagingdesign,notonlymakethepackagingofactualuseshowbetter,morethepursuitofpersonalizedcharacteristic,combiningthecharacteristicsoftheoriginalpackingexperienceandexisting,andwillowncakespackagingconcept
7、andcombinedwiththeactualpackaging,onthisbasis,putforwardtheirowncakespackagingconcept.Howevertheconceptofpackaging,afterall,stillexistintheimagination,therealpackagingdesignneedsandeffectivelycombinedwiththeactualpackagingprofectcollocation.Keyword
