国际商务函电chapter 13 agency

《国际商务函电chapter 13 agency》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter13Agency代理13.1Introduction13.2SpecimenLetters13.3NotestotheSpecimenLetters13.4FocalWords&UsefulExpressions13.5UsefulSentences13.6SkillTraining&Exercises13.1Introduction(简介)在国际贸易中，除厂由买卖双方直接逐笔洽谈达成交易外，常常为厂开拓业务和简化逐笔谈判业务的繁琐步骤，可以根据业务需要在一些国家和地区选择可靠的客户建立代理关系(AgencyRelat

2、ion)，委托代理商在指定地区和一定期限内享受代购代销指定商品的权利。代理关系的建立，双方的权利与义务，是根据双方签订的代理协调来确立的。在这种关系下，被称为委托人的一方，授权(Authorize)给被称为代理人(Agent)的另一方，由后者代表前者与第三者订立合同或者从事其他商业行为。委托人对代理方按其经营金额，以佣金(Commission)的形式支付酬金。根据委托人给予代理人的不同权利，代理人可分为独家代理(SoleAgentorExclusiveAgent)、一般代理(Agent)和总代理(GeneralAgent)。返回13.

3、2SpecimenLetters(样函)SpecimenLetters1:Apply.foragency下一页13.2SpecimenLetters(样函)DearSirs，ForthepastfiveyearswehavebeensellingyourTCLTrumpHigh-DefinitionTelevisionSetstowholesalersandlargedealersinallpailsofPakistanandourclientsareverymuchsatisfiedwithyourproducts.Thesty

4、lesandcolorsareverymuchtothetasteofourmarket.Wehavebuiltupaconsiderablenumberofwell-establishedconnectionswithexcellentbusinessresults.AsweunderstandthatyouhavenoagentinPakistan，wewouldliketoofferourservices.下一页上一页13.2SpecimenLetters(样函)Foryourreference，wewouldproposea

5、saleagencyagreementforadurationof50,000，60,000and70,000piecesforthefirstsecondandThirdyearrespectively.Onallsales,weareentitledtoreceiveacommissionof15%.Duringthevalidityoftheagencyagreement,weshallnothandleanyotherforeignproductsofthesamelineandcompetitivetypes.Thearea

6、tobecoveredbytheagencyagreementisconfinedInPakistan.IfyouagreetograntusthesoleagencywewilldevotefullattentiontothedevelopmentofyourproductsonthePakistanmarketandwillgoinfothematterfurther.Welookforwardtoreceivingyourfavorablereply.下一页上一页13.2SpecimenLetters(样函)SpecimenL

7、etters2:Declinetheagencylicatinn下一页上一页13.2SpecimenLetters(样函)DearSirs，Thankyouforyourletterofthe31stOctoberinconnectionwithsoleagency.Inreply，wewishtostatethatweappreciateyoureffortsinpushingthesalesofourTCLTrumpHigh-DefinitionTelevisionSetsinPakistanandwearesatisfiedw

8、ithyourworkinthepast.However,alterseriousconsideration，wedonotthinkconditionsareripetoentrustyouwiththeagencya