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1、英汉博物馆简介翻译研究——体裁分析视角----英语翻译学论文-->Chapter1IntroductionChapteroneisanintroductorypartforthisthesis,providingagenerallyarrangement,includingthereasonofchoosingthetopic,theaimandsignificanceintermsofthisstudy,themethodologytheresearchconducted,andthespecificorganizationofthisthesis.1.1ResearchBa
2、ckgroundThetourismindustryispromisinginthe21stcentury,icdevelopment.Accordingtotheuseumintroductionisavitalportionofthetourismintroductiontext,useumculture.(Kang,2011)Broadlyspeaking,museumintroductionbelongstothePublicsignsintheformandthetourismtextinthecontext(Liu,2011),thussharingthetouri
3、smtext'sfeaturesastextsintroductionaimsat“advertisingthetourismproducts,arousingpotentialconsumer'sinterests,persuadingthemtoconsumethetourismproducts.”(Zhang,2010)Hence,oncetheintroductionisjustdirectlytranslatedfromChinesetoEnglishorgoesbeyondEnglishnorms,itakethenativespeakersconfused,aym
4、isleadthetourists.Furthermore,differentcountrieshavedifferentculturallyconventionalizedstructuresandlinguisticfeaturesinorganizingthetexts.Therefore,thetoppriorityismorethanbeingfaithflxlinmeaningbutbeingsophisticatedandprofessionalinordertomakethetranslationsmunicativelyeffectiveandcultural
5、lyconvincing.Inotherthegenericaspectshouldbeputforostauthoritativeberone,thustheEnglishversionofChinaCulturewebsitealsogrea-->tlyinfluencestheinformationdisseminationtotheforeignegeneralguidelinesforthereconstructionofgenreandequivalenceoflinguisticfeaturesofdomestictranslatedintroductionfro
6、mChinaCultureostscholarsstillcenteredtheirstudiesonthetranslationofspecifichavenoticedthegenericdifferencesbetestictranslatedandChineseoriginalmuseumintroductiontexts.Inpractice,thetextstructureoftheythreearequitedifferent.Moreover,asabranchofappliedtexts,museumintroductionshouldbekeptaunica
7、tivepurposes,therefore,boththeinformationfromthemicro-levelofthesourcetextsandtheformofthetranslatedtextsatthemacroscopeshouldbeconveyedtothetargetreaders.Apartfromthese,thetranslationoftheChinesemuseumintroductionisclosedtothedifferentculturebackg