外宣网页的多模态话语研究

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1、外宣网页的多模态话语研究----英语语言学论文-->ChapterOneIntroduction1.1BackgroundInformationTheInterhasrapidlyglobalizedafteritsentryintomercesince1990s.Itportantinformationinfrastructuresinsocialprogressandeconomicdevelopmentaroundtheent,especiallyitspopularizationafter2000,theInterhasplayedaveryimpor

2、tantroleandmersedinpeople’slives.OntheInteryoucanchatesousteam-mates,andshopexoticfruitportantly,theIntercanalsobeusedformoditypromotionandon-linepurchase.Obviously,theInterhasbroughtaboutgreatconveniencetoreallife.Besides,underthebackgroundofeconomicglobalization,peoplearoundtheglo

3、beneedtobetterunderstandeachotherthanbefore.Thebestination,especiallythroughthepublicitypactonthedisseminationandpromotionofChineseculturecannotbeoverlooked.Theakespoliciesinculturalexchanges.ItisoneofthemostauthoritativeandrepresentativeculturalpublicityostimportantnationalEnglishm

4、ediaelinessandinteractivityoftheIntercollectively.Therefore,ChinaCulturebridgestheultimodaldiscourseofmoderninformationtechnologyasaportantchannelforpeopletomunicateandtransferinformation.TheriseoftheInterprovidesaneinationandmunicationofculture,especiallythepublicitypactonthedissem

5、inationandpromotionofChineseculturecannotbeoverlooked.Inthisbackground,theinterpretationofthevariousmodesandtheirrelationshipsofChineseculturalpublicityakemultimodaldiscourseanalysisonChinaCultureundertheproposedmodel.Here,todes(textandimage)asareanalyzedinordertofindoutthefolloeani

6、ngisexpressedinvariousmodesofongmodesofaximizecoordinationandcooperation,andbetterconstructmeaning?Thesignificanceofthethesiscanbeconcludedfromtheoreticalperspectiveandpracticalperspective.Theoretically,thethesisbreaksthroughthelimitationoft-->heobjectoftraditionalensionofultimodald

7、iscourseanalysis.Inaddition,athoroughanalysisinthethesisincludesnotonlythetextandimage,butalsotherelationshipbetageethodologyofquantitativeandqualitativeanalysis.Inthethesis,itattemptstoestablishanapplicableanalyzingmodelforprovespeople’smultimodaldiscoursereadingabilityofculturalpu

8、blicityodesandthere