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1、---------------------------------------------------------------范文最新推荐------------------------------------------------------广告英语的语言特点及翻译策略_英语论文摘要在商品经济高度发达的今天，广告已经渗透到生活的各个领域,成为生活中不可取代的一部分。广告英语已经发展成为一种重要的实用文体,有自己独特的语言特点，并由此产生了与之相对应的翻译策略。本篇论文首先会介绍广告的定义和功能作用，然后介绍广告英语产生的背景。接着会分别介绍和分析广告英语的语音特点,
2、词汇特点，修辞特点和句法特点。除此以外，还要介绍广告英语的翻译策略，包括直译法，意译法，换译法，和音译法。最后，本篇论文将会阐述研究广告英语的语言特色及翻译策略的意义。9967关键词:广告英语;语言特色;翻译策略AbstractWiththecommodityeconomyhighlydevelopedinourmodernsociety,advertising,11/12---------------------------------------------------------------范文最新推荐-------------------------------
3、-----------------------penetratedintoeveryfieldofourdailylife,hasbecomeanindispensablepartofourlife.AdvertisingEnglishhasdevelopedintoanimportantpracticalstyle.Ithasitsowndistinctivelanguagefeaturesandunderthatsituation,thecorrespondingtranslationstrategiescomeintobeing.Firstofall,thispa
4、perintroducesthedefinitionoftheadvertisementanditsfunctionandthenintroducesthebackgroundofadvertisingEnglish.Next,thispaperwillrespectivelyintroduceandanalyzephonological,lexical,rhetoricalandsyntacticfeaturesofadvertisingEnglish.Besides,itwillalsointroducetranslationstrategiesofadvertis
5、ingEnglish,includingliteraltranslation,freetranslation,adaptivetranslationandassociativetransliteration.Last,thispaperwillclarifythemeaningsoftheresearchonlanguagecharacteristicsandtranslationstrategiesofadvertising11/12---------------------------------------------------------------范文最新推
6、荐------------------------------------------------------English.Keywords:advertisingEnglish;languagefeature;translationstrategyContents摘要...iⅡ.DefinitionofAdvertisementandItsFunctionAdvertisingisthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproduct
7、s,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Withthedevelopmentofeconomy,wecanseeadvertisingeverywheresuchasradio,TV,newspaper,billboardsbuildings,andevenwhenweonthemetrooronthestreet.Itisnoexaggerationtosaythat11/12-----------------------------------------
