英语论文广告英语的语言特点和翻译策略

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1、毕业论文TheLanguageCharacteristicsandTranslationStrategyofEnglishAds学院：外国语学院专业：英埴姓名：XX学号:指导老师：XX职称：讲师中国・珠海二0-0年五月XX学院毕业论文诚信承诺书本人郑重承诺：我所呈交的毕业论文TheLanguageCharacteristicsandTranslationStrategyofEnglishAds是在扌旨导教师的指导下，独立开展研究取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，设计使用的数据真实可靠。承诺人签名：日期：2010年5月10日The

2、LanguageCharacteristicsandTranslationStrategyofEnglishAdvertisementsABSTRACTWiththeinfluenceofglobalization,itseemsthatadvertisementshavetouchedusatanycornerandonanyoccasion,whichreallyrevealtheintegrationbetweenadvertisementsandlife.Certainly,Englishadvertisementshavebeenshowingthei

3、rcharmtousandwenearlycannotdenythem,becausetheyarenotonlypossessedofconsiderablecommercialvalue,butalsomuchlanguagestudyvalue.Inviewofthreeaspects,thatis,word,syntaxandrhetoric,thisessaywillgivedetailsaboutthetranslationstrategybyvividexamples.Keywords:EnglishAdvertisements,LanguageC

4、haracteristics,TranslationStrategies广告英语的语言特点和翻译策略摘要在全球化浪潮的推动下，广告无处不在，无时不有。真可谓是广告生活化，生活广告化。而广告英语正从普通英语中凸显自己的个性，它不仅具有很高的商业价值，更具有一定的语言研究价值。本文主要从广告英语的词汇、句法、修辞三个方面的语言特点，并结合实例分析广告英语的翻译策略。关键词：广告英语语言特点翻译策略CONTENTSABSTRACTI摘要II1.IntroductionIV2.LanguageCharacteristicsofEnglishAdvertisements1

5、2.1WhatareEnglishAdvertisements12.2LanguageCharacteristicsofEnglishAdvertisements12.2.1TheAspectofWord错误!未定义书签。2.2.2TheAspectofSyntax32.2.3TheAspectofRhetoric62.2.3」Personification62.2.3.2SimileandMetaphor72.2.3.3Pun83.TranslationStrategiesofEnglishAdvertisements113.1LiteralTranslati

6、on113.2FreeTranslation123.3Transliteration143.3.1PureTransliteration143.3.2SemanticTransliteration14hi1.1.1SemanticHalfTransliterationL43.4Transformation153.4.1DifferentViewpoints153.4.2VirtualandNon-virtualTranslation153.4.3SubstitutionforImage162.Conclusion16Bibliography17Acknowled

7、gements18IntroductionWiththewaveofglobalizationapproaching,advertisementshavebroughtusgreatbenefitsfromeveryaspect,whichaddmorevigortoourlifeandwork.Especially,Englishadvertisementshaveoutstoodfromthecommonones,andtheyarepossessedoftheirownfeatures.ItisveryobviousthatEnglishadvertise

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