thinknow-2017智能音箱市场消费者购买习惯报告（英文版）-15页

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1、ThinkNowVoice™SmartSpeakers:TotalMarketConsumerPurchaseHabits2017ReportThinkNowResearchWhatisit?MethodologySurveyMethodRegionalCoverageThinkNowVoice™isamarketresearchstudyconductedbyThinkNowResearch›OnlineviaThinkNowResearch’s›NationalOmnibusStudythatlooksatowne

2、rshipandconsiderationofsmartspeakerproductsamongFieldTimingScreeningCriteriaAmericanconsumers.Thestudyexamines›August,2017›18-64yearsofagethetotalmarketasawholeandbykeyrace/ethnicsegments.BaseSizes303Hispanics4861187229235231251241HispanicsTotalNon-HispanicMales

3、African-FemalesAsian-WhitesAmericansAmericans1,187Total2WhoWeAreAnauthorityoncreatingResearchexperienceOnlyfull-servicemarketandmanagingresearchspecificallyintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&operatesanin-gatherin

4、sightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500demographicsub-groups.clients,adagencies,non-Conductonline,in-personprofitsandothermarketandtelephoneresearch.researchcompanies.3ONLINEMARKETRES

5、EARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDINGONLINEINTERCEPTSPHONEWEBSITEPANELOMNIBUSATTITUDES&BRANDUSABILITYSURVEYSUSAGETRACKINGSTUDIESinfo@thinknowresearch.com818-843-0220ONLINE&www.

6、thinknowresearch.comPRODUCTOFFLINETESTINGQUALITATIVE4ResearchResultsAmazonAlexaisthetopsmartspeakerproductamongtheTotalMarket.Roughly30%ofhouseholdshaveanytypeofsmartspeakerproduct.SmartSpeakerProductOwnership(PerHousehold)68%Any:32%21%14%4%AmazonAlexaGoogleHome

7、Othervoice-NoneofthesecontrolledproductproductsDoyouorsomeoneinyourhomeownanyofthefollowingvoice-controlledproducts?6Base:Total(n=1187)Smartspeakersaremostpopularamongyoungerconsumers.18-34year-oldsaretwiceaslikelytoownaGoogleHomecomparedto35-64year-olds.SmartSp

8、eakerOwnershipbyAgeGroup(PerHousehold)C76%58%D24%20%16%11%4%2%AmazonAlexaGoogleHomeOthervoice-controlledNoneproduct18-34(C)35-64(D)Lettersindicatestatisticallysign