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ID:6706088
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页数:3页
时间:2018-01-23
《战略分析:tows矩阵》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、TOWS矩阵:TOWSMatrixHowtogenerateTOWSMatrix?Ref:《战略因素:KFS:SAFS:TOWS》AfirmcanuseSWOTanalysistoassessitssituation.SWOTcanalsobeusedtogenerateanumberofpossiblealternativestrategies.TheTOWS(SWOTbackward)Matrixillustrateshowtheexternalopportunitiesandthreatsfacingap
2、articularcorporationcanbematchedwiththatcompany’sinternalstrengthsandweaknessestoresultinfoursetsofpossiblestrategicalternatives.TOWS矩阵说明如何使特定公司所面临的外部机会和威胁与公司内部的优势和劣势相匹配,从而得到四类可能的战略选择。Thisisagoodwaytousebrainstormingtocreatealternativestrategiesthatmightnoto
3、therwisebeconsidered.Itforcesstrategicmanagerstocreatevariouskindsofgrowthaswellasretrenchmentstrategies.Itcanusedtogeneratecorporateaswellasbusinessandfunctionalstrategies.GenerateaTOWSMatrixUseEFAS&IFAS,andtakethefollowingstepstogenerateaTOWSMatrix:1.Inthe
4、Opportunities(O)block,listtheexternalopportunitiesavailableinthecompany’sorbusinessunit’scurrentandfutureenvironmentfromtheEFASTable.2.IntheThreats(T)block,listtheexternalthreatsfacingthecorporationnowandinthefuturefromtheEFASTable.3.IntheStrength(S)block,li
5、stthespecificareasofcurrentandfuturestrengthforthecorporationfromtheIFASTable.4.IntheWeakness(W)block,listthespecificareasofcurrentandfutureweaknessforthecorporationfromtheIFASTable.5.Generateaseriesofpossiblestrategiesforthecorporationunderconsiderationbase
6、donparticularcombinationsofthefoursetsofstrategicfactors:SWOT/TOWSMatrixS-OStrategiesStrengthsW-OStrategiesS-TStrategiesW-TStrategiesWeaknessesOpportunitiesThreatsIFASEFASSOStrategiesSOStrategiesaregeneratedbythinkingofwaysacorporationcouldchoosetouseitsstre
7、ngthstotakeadvantageofopportunities【pursueopportunitiesthatareagoodfittothecompany’sstrengths】.STStrategiesSTStrategiesconsideracorporation5sstrengthsasawaytoavoidthreats【identifywaythatthefirmcanuseitsstrengthstoreduceitsvulnerabilitytoexternalthreats】.WOSt
8、rategiesWOStrategiesattempttotakeadvantageofopportunitiesbyovercomingweaknesses【overcomeweaknessestopursueopportunities】.WTStrategiesWTStrategiesarebasicallydefensiveandprimarilyacttominimizewea
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