战略分析：tows矩阵

《战略分析：tows矩阵》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、TOWS矩阵：TOWSMatrixHowtogenerateTOWSMatrix？Ref：《战略因素：KFS：SAFS：TOWS》AfirmcanuseSWOTanalysistoassessitssituation.SWOTcanalsobeusedtogenerateanumberofpossiblealternativestrategies.TheTOWS(SWOTbackward)Matrixillustrateshowtheexternalopportunitiesandthreatsfacingap

2、articularcorporationcanbematchedwiththatcompany’sinternalstrengthsandweaknessestoresultinfoursetsofpossiblestrategicalternatives.TOWS矩阵说明如何使特定公司所面临的外部机会和威胁与公司内部的优势和劣势相匹配，从而得到四类可能的战略选择。Thisisagoodwaytousebrainstormingtocreatealternativestrategiesthatmightnoto

3、therwisebeconsidered.Itforcesstrategicmanagerstocreatevariouskindsofgrowthaswellasretrenchmentstrategies.Itcanusedtogeneratecorporateaswellasbusinessandfunctionalstrategies.GenerateaTOWSMatrixUseEFAS&IFAS,andtakethefollowingstepstogenerateaTOWSMatrix:1.Inthe

4、Opportunities(O)block,listtheexternalopportunitiesavailableinthecompany’sorbusinessunit’scurrentandfutureenvironmentfromtheEFASTable.2.IntheThreats(T)block,listtheexternalthreatsfacingthecorporationnowandinthefuturefromtheEFASTable.3.IntheStrength(S)block,li

5、stthespecificareasofcurrentandfuturestrengthforthecorporationfromtheIFASTable.4.IntheWeakness(W)block,listthespecificareasofcurrentandfutureweaknessforthecorporationfromtheIFASTable.5.Generateaseriesofpossiblestrategiesforthecorporationunderconsiderationbase

6、donparticularcombinationsofthefoursetsofstrategicfactors:SWOT/TOWSMatrixS-OStrategiesStrengthsW-OStrategiesS-TStrategiesW-TStrategiesWeaknessesOpportunitiesThreatsIFASEFASSOStrategiesSOStrategiesaregeneratedbythinkingofwaysacorporationcouldchoosetouseitsstre

7、ngthstotakeadvantageofopportunities【pursueopportunitiesthatareagoodfittothecompany’sstrengths】.STStrategiesSTStrategiesconsideracorporation5sstrengthsasawaytoavoidthreats【identifywaythatthefirmcanuseitsstrengthstoreduceitsvulnerabilitytoexternalthreats】.WOSt

8、rategiesWOStrategiesattempttotakeadvantageofopportunitiesbyovercomingweaknesses【overcomeweaknessestopursueopportunities】.WTStrategiesWTStrategiesarebasicallydefensiveandprimarilyacttominimizewea